Электронный каталог

338
B69
Bob, Nelson.
    1001 Ways to Reward Employees [Текст] : Textbook / Stephen Schudlich (Illustrator), Ken Blanchard (Foreword). - New York : Workman Publishing Company, 1994. - 302 p. - ISBN 1-56305-339-Х; 978-1563053399 : Б. ц.

УДК

338

Кл.слова (ненормированные):
1001 Ways to Reward Employees -- Business -- Management -- Marketing
Аннотация: Why is 1001 Ways to Reward Employees, with over 1.4 million copies in print, such an extraordinary bestseller? Because a little over ten years ago Bob Nelson took the seeds of an idea and turned it into something indispensable for business. The idea? That it’s not a raise that motivates an employee, and it’s not a promotion—what really sparks a person to perform are those intangible, unexpected gestures that signify real appreciation for a job well done.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
B64
Black, Robert L. , Corley Robert N.
    The Legal Environment of Business [Текст] : Textbook / Robert L. , Corley Robert N. Black. - United States of America : McGRAW-HILL, 1973. - 645 p. - ISBN 0-07-013180-5 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Pol; Political -- The Legal Environment of Business
Аннотация: This third edition of The Legal Environment of Business extends the basic philosophy ans approach of the former editions, refined by a decade of experience. During the sixties the merits of a “traditional” course in business law versus an “environmental” one were widely discussed and debated. There was much disagreement even about how these courses basically differ, and, indeed, no unamity of viewpoint on that issue exists today. Our previous editions have reflected our position on the matter: that essentially a traditional course emphasizes private law, an environmental course public law and the regulation of business. In addition, we fell that macro law (the nature, formation, and application of law in general) should be stressed in the environmental approach, as contrasted with the traditional preoccupation with micro law (the detailed substantive rules in areas such as contracts, agency, and business organizations). At the same time, we believe that private law should not be ignored and that studentsshould be given at least an overview of its major areas. This edition continues to reflect these views.
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811.11
P21
Paniker, CK Jayaram.
    Textbook of Medical Parasitology [Текст] : Textbook / CK Jayaram Paniker, 6th Edition. - New Delhi, India : Indian Council of Medical Research, 2007. - 242 p. - ISBN 9788180619373 : Б. ц.

УДК

811.11

Кл.слова (ненормированные):
English -- Medical Parasitology -- Medicine -- PSYCHOLOGY
Аннотация: by CK Jayaram Paniker Parasitic infections continue to account for a large part of human illness. The number of persons afflicted by parasites (malaria, pinworm, whipworm, hookworm, roundworm) run into many millions. Filoriasis, leishmaniasis and schistosomiasis remains serious public health problems. In recent years, there has been resurgence in the study of parasitic infections. Much new knowledge has been gained making possible precise diagnosis and more effective control of parasites and the diseases they cause. This textbook attempts to present the essential information on parasites and parasitic diseases with emphasis on pathogenesis, epidemiology, diagnosis and control. Every effort has been made to incorporate recent advances in the subject. Useful to students of medicine, teachers, physicians and all others concerned with public health.
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61
G10
G, K Pal.
    Comprehensive Textbook Of Medical Physiology [Текст] : Textbook / K Pal G, First Edition. - India : Jaypee Brothers Medical Publishers , 2017. - 1398 p. - ISBN 978-9386261083 : Б. ц.

УДК

61

Кл.слова (ненормированные):
Electrocardiogram -- Management -- Medical Physiology -- Medicine -- Pathophysiology
Аннотация: • Learning Objectives: Given in the beginning of each chapter to provide the gross content of the topic that have been further divided into ‘Must Know’ category which a student should at least acquire and ‘May Know’ category which a student is desirable to acquire. • Scientist Contribution: The important contributions of the great scientists in the concerned fields have been categorized as Scientist(s) Contributed. This will not only give the information of the development of medicine, but will also inspire the students to take up research in physiology and medicine • Application Boxes: Applied aspects of the topics are highlighted in Application Boxes. • Clinical Boxes: Patient and disease related concepts are highlighted in Clinical Boxes. • Important Note(s): Some important and useful facts are emphasized as Important Note(s). • Presentation: All the important and complex information are structured and presented in a point-wise format to make easy grasp of the topics and to counter all the relevant points. • Flowcharts: All the major concepts are simplified and summarized in the flowcharts. • Schematic Diagrams and Graphs: All the relevant and significant mechanisms and their theories are described with the help of schematic diagrams and graphs. • Structured Tabular Format: Student-needed important data have been presented in a structured tabular format. • Histological Pictures: All the mechanisms that require structural knowledge of a tissue or organ to comprehend the concept have been identified with appropriate histological pictures. • Chapter Summary: All the important topics end with a Chapter Summary that has two parts. The first part, Key Concepts depicts the central theme of the topic, on the other hand the second part, Must Read/Know depicts all the probable long as well as short questions for the theory examination and viva voce. The students will definitely find it very useful. • A comprehensive textbook that has incorporated all the requirements of a medical student imparting the knowledge and skill in the subject, acquiring ingredient needed to write the examination and kindling his or her aspiration to progress in the profession.
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61
S49
Seshayyan, Sudha.
    Inderbir Singh'S Textbook Of Anatomy [Текст] : Textbook. Volume 1 / Sudha Seshayyan, 6th edition. - India : Jaypee Brothers Medical Publishers , 2016. - 1376 p. - ISBN 978-9351529637 : Б. ц.

УДК

61

Кл.слова (ненормированные):
Business -- Economics -- Inderbir Singh'S Textbook Of Anatomy -- Medical -- PSYCHOLOGY
Аннотация: • This edition has been prepared keeping in mind the twin factors, restructuring of medical curriculum and knowledge expansion. • Many of the chapters have been completely revised, rewritten and rearranged in a new format for a different learning approach of Anatomy. • Embryological and histological details have been added to give the reader a comprehensive picture. • Each chapter begins with Specific Learning Objectives (SLOs) to highlights important concepts in the chapter. • Newer features like Multiple Choice Questions and Clinical Problem-solving have been appended to each chapter for self-assessment. • New sections on General Anatomy and Genetics have been added to make the fundamental knowledge stronger. • Clinical conditions relevant to each chapter have been discussed under Clinical Correlation wherever necessary to emphasise their anatomical basis. • Histology and Embryology have been added for the first time for comprehensive learning. • To facilitate easy understanding, Surface Marking and Steps of Dissection have been added for the first time. • The chapter on Cross-sectional and Surface Anatomy is completely updated to make students abreast with newer trends. • Additional features like Added Information and Clinical Correlation in every chapter has been included to cater to the needs of postgraduate students and bright undergraduates too. • Enriched with easy-to-reproduce nearly 1500 four-colour diagrams to make learning enjoyable and retainable. • Many new relevant flowcharts and tables have been added for a quick grasp of the subject. • Useful appendices have been given at the end of all volumes for better understanding of the subject.
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ХР (1)
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61
N34
Neelam, Vasudeva, Sabita Mishra.
    Inderbir Singh’s Textbook of Human Histology with Colour Atlas and Practical Guide [Текст] : With color Atlas and Practical Guide / Vasudeva, Sabita Mishra Neelam, 8th Edition, Kindle Edition. - London : Jaypee Brothers Medical Publishers (P) Ltd., 2016. - 352 p. - ISBN 978-9385999321 : Б. ц.

УДК

61

Кл.слова (ненормированные):
Endocrine System -- Human Histology -- Medicine -- Skin and its Appendages -- The Cardiovascular Sytem
Аннотация: • An authoritative and bestselling book on Human Histology now in its 8th edition. • Thoroughly edited and revamped contents. • Presents complicated aspects of Neuroanatomy in an easy-to-understand language. • Retains its strength of comprehensive and simple language. • Chapters have been revised, updated and rearranged to provide an easy sequential learning to students. • A Colour Atlas with more than 80 slides of histological importance along with their important features has been provided in the beginning of the book for the last minute revision and quick reference. • Histological Plates have been added in each chapter. • Plates are accompanied with photomicrographs, line drawings and salient features that are visible while examining under the microscope. • All the figures are redrawn and many new illustrations have been added for better clinical understanding of basic concepts and easy reproducibility. • Clinical Correlation and Pathological Correlation have been added at relevant places in each chapter, for building the interest of students in pathologies associated with various tissues. • Advance information on various topics has been included as Added Information to cater to the needs of postgraduate students. • A new chapter on Light Microscopy and Tissue Preparation has been added to acquaint the students with the basics of histology. • In a Nutshell, presented in highlighted boxes for easy and quick recapitulation. • Diagrams and slides are given parallerly for better understanding. • Must-have book for undergraduate and postgraduate medical students and teachers of Histology.
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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
Экземпляры всего: 1
СФ (1)
Свободны: СФ (1)

811.1
B69
Bob, Dignen, Steve Flinders, Simon Sweeney.
    English365 1 Student's Book: For Work and Life [Текст] : Student Manual / Dignen, Steve Flinders, Simon Sweeney Bob, Student Manual/Study Guide. - New York : Cambridge University Press, 2004. - 144 p. - ISBN 978-0521753623 : 3500.00t. тг.

УДК

811.1

Кл.слова (ненормированные):
Business -- Economics -- English365 -- Finance -- Marketing
Аннотация: English365 is a three-level course in Business and general English. English365 is for and about professionals in a wide range of working environments, from traditional business contexts to the public and voluntary sectors. The Student's Book includes specially-commissioned interviews with real working people from a variety of different backgrounds, including a PA from Rolls Royce. Providing a supportive learning environment with an emphasis on communicative language practice in work and social contexts, each of the 30 units provides at least 90 minutes' classroom teaching material. The books also include a grammar reference section and a full answer key and tapescript of the recordings.
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ХР (12)
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811.1
A28
Aidan, Hartley.
    The Zanzibar Chest: A Memoir of Love and War [Текст] : Textbook / Hartley Aidan. - United States of America : HarperPerennial, 2004. - 479 p. - ISBN 1-59448-011-7 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
A Memoir of Love and War -- English -- The Zanzibar Chest
Аннотация: A deeply affecting memoir of a childhood in Africa and the continent's horrendous wars, which Hartley witnessed at first hand as a journalist in the 1990s. Shortlisted for the prestigious Samuel Johnson Prize for Non-fiction, this is a masterpiece of autobiographical journalism. Aidan Hartley, a foreign correspondent, burned-out from the horror of covering the terrifying micro wars of the 1990s, from Rwanda to Bosnia, seeks solace and solitude in the remote mountains and deserts of southern Arabia and the Yemen, following his father’s death. While there, he finds himself on the trail of the tragic story of an old friend of his father’s, who fell in love and was murdered in southern Arabia fifty years ago. As the terrible events of the past unfold, Hartley finds his own kind of deliverance. ‘The Zanzibar Chest’ is a powerful story about a man witnessing and confronting extreme violence and being broken down by it, and of a son trying to come to terms with the death of a father whom he also saw as his best friend. It charts not only a love affair between two people, but also the British love affair with Arabia and the vast emptinesses of the desert, which become a fitting metaphor for the emotional and spiritual condition in which Hartley finds himself.
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ХР (1)
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82
C56
Christine, Lindop.
    Red Roses [Текст] : Textbook / Lindop Christine. - China : Oxford University Press, 2009. - 40 p. - (Starter). - ISBN 978-0-19-423434-4 : Б. ц.

УДК

82

Кл.слова (ненормированные):
English -- Художественная литература
Аннотация: Who is the man with the roses in his hand?' thinks Anna. 'I want to meet him.' 'Who is the girl with the guitar?' thinks Will. 'I like her. I want to meet her.' But they do not meet. 'There are lots of men!' says Anna's friend Vicki, but Anna cannot forget Will. And then one rainy day...
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