Электронный каталог

004.4
C10
C.J.Weigand
    Using PageMaker [Текст] : Masintosh Version / C.J.Weigand, 2nd Edition. - USA : QUE corporation, 1990. - 421 p. - ISBN 0-88022-607-2 : Б. ц.

УДК

004.4

Кл.слова (ненормированные):
Computer program -- Information Processing -- Technology -- Using PageMaker
Аннотация: Set your sights on dazzling desktop publishing with Using PageMaker: Macintosh Version, 2nd Edition from Que! You'll benefit from excellent step-by-step instruction and expert desigh tips in this updated guide to PageMaker. Whether you're putting together an informal company newsletter or a complex mail-order catalog, this book puts you in control. You get complete information on PageMaker 4's newest features-including the Story Editor, spell-checker, and more advanced text size and style changes. Practical examples and clearly written text introduce you to the PageMaker fundamentals, teaching you how to set defaults, use master pages, and produce a document. Plus, expert design tips show you you how to add the true professional's touch to your publication.
Экземпляры всего: 5
ХР (5)
Свободны: ХР (5)

004.4
U88

    Using Microsoft Works [Текст] : Textbook , IBM Version. - Carmel : Que Corporation, 1989. - 444 p. - ISBN 0-88022-467-3 : Б. ц.

УДК

004.4

Кл.слова (ненормированные):
Business -- Computer program -- Information Processing -- Using Microsoft Works
Аннотация: Integrate your business applications for maximum results with Using Microsofft Works: IBM Version! This new volume from Que presents an in-depth introduction to the features, functions, and comands of Microsoft's powerful integrated software. Quick Start Lessons get you up and running with each of Works' applications. As you advance easily from simple to complex operations, you'll learn to split your screen into severad display windows and move between them. Installation tips, formatting techniques, and common terminology are all included. Using MIcrosoft Works: IBM Version is your personal guide book to complete integrated power.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)

004.4
U79
Urmashev, B. A.
    Information-communication technology [Текст] : textbook / B. A. Urmashev. - Almaty : Association of higher educational institutions of Kazakhstan, 2016. - 409 p. - ISBN 978-601-7940-02-7 : Б. ц.

УДК

004.4

Кл.слова (ненормированные):
Computer program -- Information-communication technology -- Information systems in organizations -- Internet Information Server 4.0
Аннотация: This book outlines the materials to obtain fundamental knowledge and concepts of the basics of modern directions of information and communication technologies. The main objectives of the book are the formation of concepts of computer science as a fundamental science and a universal language of the natural-scientific, general technical and professional disciplines, as well as the acquiisition of abilities and skills of application of means and methods of Informatics and Technology for applied professional tasks with personal computers, local area and global computer networks. The offered textbook is an inestimable teacher assistant in planning and conducting studies on themes and the perfect guide for classroom and extracurricular work of students.
Свободных экз. нет

Louise, Swift.
    Mathematics and statistics: for business, management and Finance [Текст] : textbook / Swift Louise. - London : Macmillan, 1997. - 930 p. - ISBN 0-333-62556-0 : Б. ц.

Кл.слова (ненормированные):
Finance -- Management -- Mathematics and statistics: for business -- Operating System
Аннотация: Written for business, management, accountancy, finance and economics undergraduates, this new text presents an introduction to mathematics and statistics for all levels. Features of the book include: Comprehensive coverage of both mathematics and statistics in a single volume. An optional 'transitional maths' section for students who need revision. Clear explanations and solution guidelines to the exercises. Suitable for self-tuition. Written in an accessible and friendly style. Illustrated throughout with applications from business, finance, economics, management science and accountancy.
Свободных экз. нет

311(075.8)
M96
Mursalimova, T. M.
    Statistics. Practicum [Текст] : manual / T. M. Mursalimova. - Almaty : International Academy of Business, 2014. - 305 p. - ISBN 978-601-7453-82-4 : дар.

УДК	311(075.8)

Кл.слова (ненормированные):
Economic -- Mathematics -- Statistics
Аннотация: The manual is prepared in the form of the practical guidelines including methodical instructions on the typical problems of the main sections of the course "Statistics". The problems included in the given practical work are related to the use of basic statistical methods: grouping method; method of generalizing parameters including the mean, mode, median and indicators of variation; sampling method; index method; correlation and regression analysis, and other methods. Additionally 30 variants of an individual homework for an independent solution are offered.
Свободных экз. нет

Micah, Solomon, Herve Humler.
    The Heart of Hospitality: Great Hotel and Restaurant Leaders Share Their Secrets [Текст] : Textbook / Solomon, Herve Humler Micah, Kindle Edition. - USA : SelectBooks, 2016. - 238 p. - ISBN 978-1-59079-489-0 : 10900.00t. тг.

Кл.слова (ненормированные):
Business -- Economic -- Statistics -- The Heart of Hospitality
Аннотация: The Heart of Hospitality is the essential guide to creating exceptional customer service and hospitality for guests of all generations, including millennials, boomers, and more. Created by leading customer service expert and Forbes.com contributor Micah Solomon, it features top hospitality industry professionals including Herve Humler (Ritz-Carlton), Danny Meyer (Union Square Hospitality Group), Tom Colicchio (Top Chef, Craft)Isadore Sharp (Four Seasons), Patrick O'Connell (The Inn at Little Washington), and many more. The result is a hospitality management and customer service resource like no other-essential for businesses inside and outside the hospitality industry.Features include: * Virgin Hotels CEO Raul Leal: How Virgin Hotels created its innovative, future-friendly hospitality approach. * Tom Colicchio (Craft Restaurants, Top Chef): How to create a customer-centric customer experience in a chef-centric restaurant. * Four Seasons Hotels & Resorts Chairman Isadore Sharp:How to build an unsinkable company culture. * Danny Meyer, Union Square Hospitality Group CEO:His secrets of hiring, onboarding, training, and more. * Ritz-Carlton Hotel Company President and COO Herve Humler: How to engage today's new breed of luxury travelers. * Chef Eric Ripert (Le Bernardin):How to create different experiences for different guests-in the very same dining room.* Designer David Rockwell (W, Nobu, Andaz): Secrets of designing hotel and restaurant spaces that resonate with modern travelers. * Restaurateur Traci Des Jardins: Building a "narcissism-free" hospitality culture. As Ritz-Carlton Hotel Company President and COO Herve Humler says in his foreword to the book, "If you want to create and sustain a level of service so memorable that it becomes an unbeatable competitive advantage, you'll find the secrets here."
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

David, J. Bland, Alexander Osterwalder
    Testing Business Ideas: A Field Guide for Rapid Experimentation [Текст] : Textbook / J. Bland, Alexander Osterwalder David, 1st edition. - Great Britain : ‎Wiley, 2019. - 368 p. - (The Strategyzer Series). - ISBN 978-1119551447 : 21840.12 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Leadership & Motivation -- Systems & Planning -- Testing Business Ideas
Аннотация: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)

Richard, N. Bolles, Katharine Brooks EdD
    What Color Is Your Parachute? 2021: Your Guide to a Lifetime of Meaningful Work and Career Success [Текст] : Textbook / N. Bolles, Katharine Brooks EdD Richard. - United States America : Ten Speed Press, 2020. - 352 p. - ISBN 978-1-984-85786-6 : 20616-96тг., 20616.96 тг.

Кл.слова (ненормированные):
Business -- Economics -- Organization -- What Color Is Your Parachute? 2021
Аннотация: With timeless advice, up-to-the-minute insights, and more than ten million copies sold over fifty years, the world’s most popular and best-selling career guide is fully revised and expanded for 2021. In today’s challenging job-market, as recent grads face a shifting economic landscape and seek work that pays and inspires, as workers are laid off mid-career, and as people search for an inspiring work-life change, the time-tested advice of What Color Is Your Parachute? is needed more than ever. This completely updated edition features the latest resources, strategies, and perspectives on today’s job market, revealing surprising advice on what works—and what doesn’t—so you can focus your efforts on tactics that yield results. This practical manual has been fully revised for 2021 by Vanderbilt University Career Center Director Katharine Brooks, EdD, with modern advice on the job hunt strategies that are working today, such as building an online resume, making the most of social media tools to network effectively, interviewing virtually with confidence, and negotiating the best salary possible. At its core is Richard N. Bolles’s famed Flower Exercise, a unique self-inventory that helps you design your career—and your life—around your key passions, transferable skills, traits, and more. With the unique and authoritative guidance of What Color Is Your Parachute?, job-hunters and career changers will have all the tools they need to discover—and land—their dream job.
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)

Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
Экземпляры всего: 2
ХР (2)
Свободны: ХР (2)

316
J89
Judy, Swanson
    Teacher Leader Stories: The Power of Case Methods : Textbook / Swanson, Kimberly Elliott, Jeanne M. Harmon Judy, 1st Edition. - United States America : Corwin, 2011. - 208 p. - ISBN 978-1-4129-9523-8 : 38500.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Economics -- Educational Certification & Development -- Finance -- Leadership -- Teacher Leader Stories
Аннотация: Empower teacher leaders through the power of case study Many teachers are looking for the training and support they need to become leaders. Like having a conversation with a successful teacher leader, this practical guide will help teachers strengthen their leadership skills, optimize student learning, and enhance the profession. Research shows that case study is the most effective training method, and this book provides: 16 compelling case studies that cover a broad range of leadership experiences Explicit guidance on using case writing and case analysis to enrich teachers’ professional learning A facilitator’s guide with discussion questions for each case study
Доп.точки доступа:
Kimberly, Elliot
Jeanne , Harmon

Экземпляры всего: 1
СФ (1)
Свободны: СФ (1)