Электронный каталог

330
A28
Ainabek, K. S.
    Macromodels of Economy [Текст] : Monograph / K. S. Ainabek. - Almaty : ЭСПИ, 2023. - 212 p. - ISBN 978-601-327-692-2 : 9360.00 тг.

УДК

330

Кл.слова (ненормированные):
Business -- Macromodels of Economy -- Management -- Statistics
Аннотация: The monograph sets out the contemprorary factors and vehicles of social-market relationships and transactions formation and development, characterizes the models of global, national and regional public business and the process of their reproduction. It displays the ways of the global business development: the methods and models of its forecasting, the vehicle of formation and functioning of the global currency. The work considers the peculiarities and regularities of the national economy development based on determining thhe general criterion of business activity assesment.
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811.1
A58
Anis, A. Dani, Caroline Moser
    Assets, Livelihoods, and Social Policy (New Frontiers of Social Policy) [Текст] : Textbook / A. Dani, Caroline Moser Anis, Illustrated Edition. - Washington : World Bank Publications, 2008. - 360 360 p. - ISBN 978-0821369951 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Assets, Livelihoods, and Social Policy -- Economics -- International Business -- Policy -- Relations
Аннотация: Given the lack of adequate universal social welfare for those unable to find jobs in the salaried formal sector, the livelihoods and well-being of most poor people depends heavily on their asset base. This includes their ability to access and accumulate assets, obtain decent returns from these assets, and use their asset base to manage risks. 'Assets, Livelihoods, and Social Policy' discusses the diverse strategies adopted by people in different contexts to accumulate assets through migration, housing investments, natural resources management, and informal businesses. An asset-based social policy can strengthen asset accumulation strategies as well as help the poor overcome the constraints of unfavorable institutional environments.
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338
M44
McGuire, Joseph W.
    Business and Society [Текст] : Textbook / Joseph W. McGuire. - United States of America : McGraw-Hill Book Company, 1963. - 304 p. - ISBN 07-045097-8 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business and Society -- Economics -- Management -- Marketing
Аннотация: Previous literature in the field of corporate social responsibility investigates whether corporate social performance can be seen as a determinant of corporate social disclosure or, conversely, if corporate social disclosure is a determinant of corporate social performance. The aim of this paper is to join these two streams of research in a unique theoretical model, which can demonstrate that there is a mutual interaction between performance and disclosure. This can result, in the long run, in a virtuous circle where higher social performance generates future higher social disclosure and this determines higher future social performance and so on. An analytical model has been adopted to demonstrate the research hypothesis. Gathering data from the portfolios of the European Socially responsible funds (SRFs) listed on the Morningstar platform in 2010, the study analyzed 160 social reports published by 80 companies during 2008 and 2009. Findings, by demonstrating the non-one-way relationship between social performance and social disclosure, confirm the existence of a mutual influence between the results gained in different CSR areas and the capability to control and communicate such performance. In this way, the paper provides not only theoretical insights, but also practical implications for managers that are required to put in place responsive and effective initiatives towards the increasing pressure exerted by the internal and external environments in which they operate.
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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
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СФ (1)
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82
K93
Kurt, Vonnegut.
    Bagombo Snuff Box [Текст] / Vonnegut Kurt. - New York : G.P.Putham's sons, 1999. - 205 p. - ISBN 0-399-14526-5 : Б. ц.

УДК

82

Кл.слова (ненормированные):
Bagombo Snuff Box -- English -- Художественная литература
Аннотация: Before the golden age of magazines drew to a close half a centure ago-soon to be beaten at the entertainment game by the new little boxes with moving images that were finding their way into the homes of more and more Americans - a young public relations man at General Electric sold his first short story to one of the doomed publications. By the time he'd sold his third, he decided to quit GE and join the likes of his then still-active elders - Ernest Hemingway, F.Scott Fitzgerald, William Faulkner, and John Steinbeck, to name a few - and try to make a living at fifteen hundred dollars a pop. With four major magazines running a handful of stories each week and smaller ones scouting as well, it was a seller's market, and Kurt Vonnegut was delighted, and comfortable, being published regularly by The Saturday Evening Post, Collier's, Argosy, and others.
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ХР (1)
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Orville, C. Walker, John Mullins
    Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville. - [Б. м.] : McGraw-Hill Education, 2010. - 368 с. - ISBN 978-0-07-338115-2 : 13440.00 тг.

Кл.слова (ненормированные):
Marketing -- Strategy
Аннотация: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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Robert, H. Frank, Amy Jocelyn Glass
    Microeconomics and Behavior [Текст]. Fourth edition / H. Frank, Amy Jocelyn Glass Robert. - [Б. м.] : McGraw-Hill, 2000. - 672 c. - ISBN 0-07-366083-3 : 4300.00 тг.

Кл.слова (ненормированные):
Behavior -- Microeconomics
Аннотация: Robert Frank' s Microeconomics and Behavior covers the essential topics of microeconomics while exploring the relationship between economics analysis and human behavior. The book' s clear narrative appeals to students, and its numerous examples help students develop economic intuition. This book introduces modern topics not often found in intermediate textbooks. Its focus throughout is to develop a student' s capacity to " think like an economist."
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339.976
C31
Catherine R, Schenk.
    International economis relations since 1945 : научное издание / Schenk Catherine R. - 2nd ed. - New York : Routledge, 2021. - 180 p. - ISBN 978-0-8153-9560-7 : 26130.00 тг.

УДК

339.976

Доп.точки доступа:
Eric, j \ed.\
Ruth, Henig

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ХР (1)
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Edwards, John.
    Sociolinguistics: A Very Short Introduction [Текст] / John Edwards. - USA : Oxford University Press, 2013. - 133, [4] с. - ISBN 978-0-19-985861-3 : 22.500тг.
Перевод заглавия: Социолингвистика: Очень краткое введение

Рубрики: Языкознание--Лингвистика

Кл.слова (ненормированные):
SOCIOLINGUISTICS
Аннотация: This Very Short Introduction deals with the social life of language: language in its sociocultural context. The field ranges from micro-analyses to broadly-based policy and planning undertakings. As such, this book draws from sociolinguistics, the sociology of language, and psycholinguistics. The relationship between language and identity - whether of an individual or a group - is a strong thread linking all the topics covered in the book.
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Refaat, Shady S.
    Smart Grid Enabling Technologies : учебное пособие / Shady S. Refaat. - [S. l.] : John Wiley & Sons, 2021. - 473 p. : il. - ISBN 978-1119422310 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
SMART, ENABLING
Аннотация: As the relationship between fossil fuel use and climate change becomes ever clearer, the search is on for reliable, renewable and less harmful sources of energy. Sometimes called the “electronet” or the “energy Internet,” smart grids promise to integrate renewable energy, information, and communication technologies with the existing electrical grid and deliver electricity more efficiently and reliably.
Доп.точки доступа:
Ellabban, Omar

Экземпляры всего: 1
ФМШ (1)
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