• Кенжеғали Сағадиев
    атындағы Халықаралық Бизнес
    Университетінің ғылыми кітапханасы
  • Научная библиотека
    Университета Международного
    Бизнеса им. Кенжегали Сагадиева
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338
A33
Alexander, Osterwalder, Yves Pigneur.
    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Текст] : Textbook / Osterwalder, Yves Pigneur Alexander, 1st edition. - United States of America : Wiley, 2010. - 288 p. - (The Strategyzer Series). - ISBN 978-0470876411 : 20198.30t. тг.
УДК
338

Кл.слова (ненормированные):
Business Model Generation -- Economics -- Management -- Marketing
Аннотация: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
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Alexander, Osterwalder, Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Текст] : Textbook / Osterwalder, Yves Pigneur Alexander, 2010. - 288 p.

11.
Краткое Полное

Alexander, Osterwalder, Yves Pigneur. Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Текст] : Textbook / Osterwalder, Yves Pigneur Alexander, 2010. - 288 p.

338
A33
Alexander, Osterwalder, Yves Pigneur.
    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Текст] : Textbook / Osterwalder, Yves Pigneur Alexander, 1st edition. - United States of America : Wiley, 2010. - 288 p. - (The Strategyzer Series). - ISBN 978-0470876411 : 20198.30t. тг.
УДК
338

Кл.слова (ненормированные):
Business Model Generation -- Economics -- Management -- Marketing
Аннотация: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
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338
T37
Terry, Dickey.
    The Basics of Budgeting: A practical Guide to Better Business [Текст] : Textbook / Dickey Terry. - Clifornia : Crisp Learning, 1992. - 139 p. - (A fifty-minutes series book). - ISBN 1-56052-134-1 : Б. ц.
УДК
338

Кл.слова (ненормированные):
Management -- Marketing -- Philosophy -- Strategy -- The Basics of Budgeting
Аннотация: The Basics of Budgeting is for people who want better business planning owners, students, new analysts, and business veterans who want to sharpen planning skills. This is not the usual "budget book." It is not theoretical, and it is not an exhaustive text. Instead, it explain fundamental concepts in a way that is clear, practical and "street wise." The tips and techniques have been proven in actual companies in the real world. They really work.
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Terry, Dickey. The Basics of Budgeting: A practical Guide to Better Business [Текст] : Textbook / Dickey Terry, 1992. - 139 p.

12.
Краткое Полное

Terry, Dickey. The Basics of Budgeting: A practical Guide to Better Business [Текст] : Textbook / Dickey Terry, 1992. - 139 p.

338
T37
Terry, Dickey.
    The Basics of Budgeting: A practical Guide to Better Business [Текст] : Textbook / Dickey Terry. - Clifornia : Crisp Learning, 1992. - 139 p. - (A fifty-minutes series book). - ISBN 1-56052-134-1 : Б. ц.
УДК
338

Кл.слова (ненормированные):
Management -- Marketing -- Philosophy -- Strategy -- The Basics of Budgeting
Аннотация: The Basics of Budgeting is for people who want better business planning owners, students, new analysts, and business veterans who want to sharpen planning skills. This is not the usual "budget book." It is not theoretical, and it is not an exhaustive text. Instead, it explain fundamental concepts in a way that is clear, practical and "street wise." The tips and techniques have been proven in actual companies in the real world. They really work.
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338
E23
Editors, of Inc. Magazine
    The Best of Inc.: Guide to Business Strategy [Текст] : Textbook / of Inc. Magazine Editors. - New York : Simon & Schuster, 1988. - 230 p. - ISBN 978-0134539782 : Б. ц.
УДК
338

Кл.слова (ненормированные):
Economics -- Guide to Business Strategy -- Management -- Marketing -- Servise Industry
Аннотация: This is just one of the rave reviews from readers of Inc., the fastest-growing business magazine. By delivering the best practical advice and most inspiring stories to entrepreneurs, owners, and managers of small and growing businesses, inc. wins its way into millions of hands each month. Now, the best of these articles have been gathered together in The Best of Inc. series.
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Editors, of Inc. Magazine The Best of Inc.: Guide to Business Strategy [Текст] : Textbook / of Inc. Magazine Editors, 1988. - 230 p.

13.
Краткое Полное

Editors, of Inc. Magazine The Best of Inc.: Guide to Business Strategy [Текст] : Textbook / of Inc. Magazine Editors, 1988. - 230 p.

338
E23
Editors, of Inc. Magazine
    The Best of Inc.: Guide to Business Strategy [Текст] : Textbook / of Inc. Magazine Editors. - New York : Simon & Schuster, 1988. - 230 p. - ISBN 978-0134539782 : Б. ц.
УДК
338

Кл.слова (ненормированные):
Economics -- Guide to Business Strategy -- Management -- Marketing -- Servise Industry
Аннотация: This is just one of the rave reviews from readers of Inc., the fastest-growing business magazine. By delivering the best practical advice and most inspiring stories to entrepreneurs, owners, and managers of small and growing businesses, inc. wins its way into millions of hands each month. Now, the best of these articles have been gathered together in The Best of Inc. series.
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33
T30
David, J. Teece
    Dynamic Capabilities & strategic management : Organizing for Innovation and Crowth / J. Teece David. - United Kingdom : Oxford University Press, 2013. - 286 p. - ISBN 978-0-19-954512-4 : 15792.00t. тг.
УДК
33

Рубрики: Стратегический менеджмент

Кл.слова (ненормированные):
менеджмент -- Dynamic Capabilities & strategic management -- Economic -- English
Аннотация: How do firms compete? How do firms earn above-normal returns? What's needed to sustain superior performance long term? An increasungly powerful answer to these fundamental questions of business strategy lies in the concept of dynamic capabilitiees. These are the skills, processes, routines, organizational structures, and disciplines that enable firms to build, employ, and orchestrate intangible assets relevant to satisfying customer needs, and which cannot be readily replicated by competitors. Enterprises with strong dynamic capabilities are intensely entrepreneurial. They not only adapt to business ecosystems; they also shape them through innovation, collaboration, learning, and involvement.
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David, J. Teece Dynamic Capabilities & strategic management [Текст] : Organizing for Innovation and Crowth / J. Teece David, 2013. - 286 p.

14.
Краткое Полное

David, J. Teece Dynamic Capabilities & strategic management [Текст] : Organizing for Innovation and Crowth / J. Teece David, 2013. - 286 p.

33
T30
David, J. Teece
    Dynamic Capabilities & strategic management : Organizing for Innovation and Crowth / J. Teece David. - United Kingdom : Oxford University Press, 2013. - 286 p. - ISBN 978-0-19-954512-4 : 15792.00t. тг.
УДК
33

Рубрики: Стратегический менеджмент

Кл.слова (ненормированные):
менеджмент -- Dynamic Capabilities & strategic management -- Economic -- English
Аннотация: How do firms compete? How do firms earn above-normal returns? What's needed to sustain superior performance long term? An increasungly powerful answer to these fundamental questions of business strategy lies in the concept of dynamic capabilitiees. These are the skills, processes, routines, organizational structures, and disciplines that enable firms to build, employ, and orchestrate intangible assets relevant to satisfying customer needs, and which cannot be readily replicated by competitors. Enterprises with strong dynamic capabilities are intensely entrepreneurial. They not only adapt to business ecosystems; they also shape them through innovation, collaboration, learning, and involvement.
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811.1
F68
Flinders, S.
    Professional English Business: Intermediate [Текст] / Nick Brieger. - China : Pearson Education Limited, 2003. - 106 p. - ISBN 0-582-45149-3 : 770.00t. тг.
УДК
811.1

Кл.слова (ненормированные):
Economics -- Human Resources -- Marketing -- Professional English Business -- Tax and taxation
Аннотация: Test Your Professional English: Business Intermediate is one in a series of ten useful Test Your Professional English books. This thoroughly revised and updated edition features 60 clear and simple tests for business students and professionals who use English in the their work. The book is organized into 8 sections and covers over 500 key words and expressions in areas such as business strategy, project management, business jargon, meeting, presentations, the internet and business culture.
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Flinders, S. Professional English Business: Intermediate [Текст] / Nick Brieger., 2003. - 106 p.

15.
Краткое Полное

Flinders, S. Professional English Business: Intermediate [Текст] / Nick Brieger., 2003. - 106 p.

811.1
F68
Flinders, S.
    Professional English Business: Intermediate [Текст] / Nick Brieger. - China : Pearson Education Limited, 2003. - 106 p. - ISBN 0-582-45149-3 : 770.00t. тг.
УДК
811.1

Кл.слова (ненормированные):
Economics -- Human Resources -- Marketing -- Professional English Business -- Tax and taxation
Аннотация: Test Your Professional English: Business Intermediate is one in a series of ten useful Test Your Professional English books. This thoroughly revised and updated edition features 60 clear and simple tests for business students and professionals who use English in the their work. The book is organized into 8 sections and covers over 500 key words and expressions in areas such as business strategy, project management, business jargon, meeting, presentations, the internet and business culture.
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811.1
S97
Swehey, S.
    Professional English Marketing [Текст] / Series Editor: Nick Brieger. - Englang : Pearson Education Limited, 2002. - 770 p. - ISBN 0-582-45150-7 : 770.00t. тг.
УДК
811.1

Кл.слова (ненормированные):
Behavior -- Management -- Professional English Marketing -- Strategy
Аннотация: Test Your Professional English: Marketing is one in a series of ten useful Test Your Professional English books. This thoroughly revised and updated edition features 60 clear and simple tests for students and professionals. The book is organized into 8 sections and covers over 500 key words and expressions in areas such as product management, pricing, promotion, market research, planning and international marketing.
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Swehey, S. Professional English Marketing [Текст] / Series Editor: Nick Brieger, 2002. - 770 с.

16.
Краткое Полное

Swehey, S. Professional English Marketing [Текст] / Series Editor: Nick Brieger, 2002. - 770 с.

811.1
S97
Swehey, S.
    Professional English Marketing [Текст] / Series Editor: Nick Brieger. - Englang : Pearson Education Limited, 2002. - 770 p. - ISBN 0-582-45150-7 : 770.00t. тг.
УДК
811.1

Кл.слова (ненормированные):
Behavior -- Management -- Professional English Marketing -- Strategy
Аннотация: Test Your Professional English: Marketing is one in a series of ten useful Test Your Professional English books. This thoroughly revised and updated edition features 60 clear and simple tests for students and professionals. The book is organized into 8 sections and covers over 500 key words and expressions in areas such as product management, pricing, promotion, market research, planning and international marketing.
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Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 290 p. - (The Strategyzer Series). - ISBN 978-1-118-96805-5 : 20227.20 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
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Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith. Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 2014. - 290 p.

17.
Краткое Полное

Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith. Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 2014. - 290 p.


Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 290 p. - (The Strategyzer Series). - ISBN 978-1-118-96805-5 : 20227.20 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
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John, O. McClain, L. Joseph Thomas
    Operations Management [Текст] : Production of Goods and Services / O. McClain, L. Joseph Thomas John. - USA : Prentice-Hall, 1985. - 701 c. - ISBN 0-13-637620-7 : Б. ц.

Кл.слова (ненормированные):
Management -- Production -- Strategy
Аннотация: Abstract: A college textbook is designed to introduce senior undergraduate and first-year graduate business majors to the problems and techniques encountered in the varied aspects of production and delivery of goods and services. The theme of the text, oriented toward problem recognition and problem solving, is to provide future managers with an understanding of the variety and importance of the management decisions faced in the operations area of different organizations and how to approach operation management problems.
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John, O. McClain, L. Joseph Thomas Operations Management [Текст] : Production of Goods and Services / O. McClain, L. Joseph Thomas John, 1985. - 701 c

18.
Краткое Полное

John, O. McClain, L. Joseph Thomas Operations Management [Текст] : Production of Goods and Services / O. McClain, L. Joseph Thomas John, 1985. - 701 c


John, O. McClain, L. Joseph Thomas
    Operations Management [Текст] : Production of Goods and Services / O. McClain, L. Joseph Thomas John. - USA : Prentice-Hall, 1985. - 701 c. - ISBN 0-13-637620-7 : Б. ц.

Кл.слова (ненормированные):
Management -- Production -- Strategy
Аннотация: Abstract: A college textbook is designed to introduce senior undergraduate and first-year graduate business majors to the problems and techniques encountered in the varied aspects of production and delivery of goods and services. The theme of the text, oriented toward problem recognition and problem solving, is to provide future managers with an understanding of the variety and importance of the management decisions faced in the operations area of different organizations and how to approach operation management problems.
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Orville, C. Walker, John Mullins
    Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville. - [Б. м.] : McGraw-Hill Education, 2010. - 368 с. - ISBN 978-0-07-338115-2 : 13440.00 тг.

Кл.слова (ненормированные):
Marketing -- Strategy
Аннотация: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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Orville, C. Walker, John Mullins Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville, 2010. - 368 с.

19.
Краткое Полное

Orville, C. Walker, John Mullins Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville, 2010. - 368 с.


Orville, C. Walker, John Mullins
    Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville. - [Б. м.] : McGraw-Hill Education, 2010. - 368 с. - ISBN 978-0-07-338115-2 : 13440.00 тг.

Кл.слова (ненормированные):
Marketing -- Strategy
Аннотация: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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Sterne, Jim.
    Artificial Intelligence for Marketing: Practical Applications : учебное пособие / Jim Sterne. - United States America : Wiley, 2017. - 344, [4] с. - ISBN 978-1-119-40633-4 : 39.500тг.
Перевод заглавия: Искусственный интеллект для маркетинга: практическое применение

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
MARKETING, ARTIFICIAL, INTELLIGENCE
Аннотация: Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms―where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
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Sterne, Jim. Artificial Intelligence for Marketing: Practical Applications [Текст] : учебное пособие / Jim Sterne, 2017. - 344, [4] с.

20.
Краткое Полное

Sterne, Jim. Artificial Intelligence for Marketing: Practical Applications [Текст] : учебное пособие / Jim Sterne, 2017. - 344, [4] с.


Sterne, Jim.
    Artificial Intelligence for Marketing: Practical Applications : учебное пособие / Jim Sterne. - United States America : Wiley, 2017. - 344, [4] с. - ISBN 978-1-119-40633-4 : 39.500тг.
Перевод заглавия: Искусственный интеллект для маркетинга: практическое применение

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
MARKETING, ARTIFICIAL, INTELLIGENCE
Аннотация: Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms―where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
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