Электронный каталог

Edward, Cartwright.
    Behavioral Economics [Текст] : Textbook / Cartwright Edward, 3rd edition. - New York : Routledge, 2018. - 556 556 p. - ISBN 978-1-13809711-7 : 36280.00t. тг.

Кл.слова (ненормированные):
Behavioral Economics -- Neuroeconomics -- Policy -- Social media
Аннотация: Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of contract theory, bargaining in the family, time and risk, and stochastic reference points, among other topics, to ensure that readers are kept up to speed with this fast-paced field. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
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Ezra, Eichelberger.
    Remarkable Service [Текст] : The Culinary Institute of America (CIA) / John W. Fischer, 3rd edition. - United States America : Wiley, 2014. - 304 p. - ISBN 978-1-118-11687-6 : 24200.00t. тг.

Кл.слова (ненормированные):
Business -- Economics -- Marketing -- Remarkable Service
Аннотация: A professional, highly trained staff offers a competitive advantage for all foodservice operations, from practical service skills (i.e., setting the table, serving the food, and presenting the check) to less tangible service skills (i.e., creating a welcoming space, exhibiting a helpful attitude, and anticipating customer needs). This revised edition has been thoroughly re-organized and updated with all-new photographs and includes new "Scripts for Service Scenarios" throughout to help servers practice real-world scenarios.
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Richard, N. Bolles, Katharine Brooks EdD
    What Color Is Your Parachute? 2021: Your Guide to a Lifetime of Meaningful Work and Career Success [Текст] : Textbook / N. Bolles, Katharine Brooks EdD Richard. - United States America : Ten Speed Press, 2020. - 352 p. - ISBN 978-1-984-85786-6 : 20616-96тг., 20616.96 тг.

Кл.слова (ненормированные):
Business -- Economics -- Organization -- What Color Is Your Parachute? 2021
Аннотация: With timeless advice, up-to-the-minute insights, and more than ten million copies sold over fifty years, the world’s most popular and best-selling career guide is fully revised and expanded for 2021. In today’s challenging job-market, as recent grads face a shifting economic landscape and seek work that pays and inspires, as workers are laid off mid-career, and as people search for an inspiring work-life change, the time-tested advice of What Color Is Your Parachute? is needed more than ever. This completely updated edition features the latest resources, strategies, and perspectives on today’s job market, revealing surprising advice on what works—and what doesn’t—so you can focus your efforts on tactics that yield results. This practical manual has been fully revised for 2021 by Vanderbilt University Career Center Director Katharine Brooks, EdD, with modern advice on the job hunt strategies that are working today, such as building an online resume, making the most of social media tools to network effectively, interviewing virtually with confidence, and negotiating the best salary possible. At its core is Richard N. Bolles’s famed Flower Exercise, a unique self-inventory that helps you design your career—and your life—around your key passions, transferable skills, traits, and more. With the unique and authoritative guidance of What Color Is Your Parachute?, job-hunters and career changers will have all the tools they need to discover—and land—their dream job.
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33
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Roobins , Stephen
    Organizational Behavior : Updated eighteenth edition / Robbins, Timothy Judge Stephen, Updated 18e, Global Edition. - United States America : Pearson, 2022. - 780 p. - ISBN 978-1-292-40306-9 : 75323-27тг., 75323.27 тг.

УДК

33

Рубрики: Менеджмент

Кл.слова (ненормированные):
Economics -- Management -- Organizational Behavior -- PSYCHOLOGY -- Social Media
Аннотация: Help studentsbetter understand their behavioral and interpersonal skills Longconsidered the standard for all organizational behavior textbooks, OrganizationalBehavior provides the research you want, in the language yourstudents understand. This text continues its tradition of making current,relevant research come alive for readers. The Updated 18thEdition has been thoroughly revised to reflect the most recentresearch and business events within the field of organizational behaviorworldwide, while maintaining its hallmark features ― a clear writing style,cutting-edge content, and intuitive pedagogy. There’s a reason why Robbins’stextbooks have educated millions of students and have been translated intotwenty languages ― and it’s because of a commitment that provides the kind ofengaging, cutting-edge material that helps students understand and connect withorganizational behavior.
Доп.точки доступа:
Judge , Timothy A.

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Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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316
J89
Judy, Swanson
    Teacher Leader Stories: The Power of Case Methods : Textbook / Swanson, Kimberly Elliott, Jeanne M. Harmon Judy, 1st Edition. - United States America : Corwin, 2011. - 208 p. - ISBN 978-1-4129-9523-8 : 38500.00 тг.

УДК

316

Рубрики: Лидерство

Кл.слова (ненормированные):
Economics -- Educational Certification & Development -- Finance -- Leadership -- Teacher Leader Stories
Аннотация: Empower teacher leaders through the power of case study Many teachers are looking for the training and support they need to become leaders. Like having a conversation with a successful teacher leader, this practical guide will help teachers strengthen their leadership skills, optimize student learning, and enhance the profession. Research shows that case study is the most effective training method, and this book provides: 16 compelling case studies that cover a broad range of leadership experiences Explicit guidance on using case writing and case analysis to enrich teachers’ professional learning A facilitator’s guide with discussion questions for each case study
Доп.точки доступа:
Kimberly, Elliot
Jeanne , Harmon

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33 (075)
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Jason, Colquitt, Jeffery lePine, Michael Wesson.
    Organizational Behavior: Improving Performance and Commitment in the Workplace [Текст] / Colquitt, Jeffery lePine, Michael Wesson. Jason, 8th Edition, Kindle Edition. - United States America : McGraw-Hill Higher Education, 2022. - 632 p. - ISBN 978-1-265-04940-9 : 47569.67 тг.

УДК

33 (075)

Рубрики: Менеджмент

Кл.слова (ненормированные):
Business Accounting -- Economics -- Management -- Organizational Behavior
Аннотация: Colquitt, LePine, and Wesson’s, Organizational Behavior 8th edition continues to offer a novel approach that uses an integrative model to illustrate how individual, team, leader, and organizational factors shape employee attitudes—and how those attitudes impact job performance and organizational commitment. This model reminds students where they are, where they've been, and where they're going while elevating two topics that receive less coverage in other books: job performance and organizational commitment. The text also continues to include features that encourage students to see OB concepts playing out all around them, such as OB on Screen, OB at the Bookstore, and OB Assessments.
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Travis, Bradberry, Jean Greaves, Patrick M. Lencioni
    Emotional Intelligence 2.0 [Текст] : Textbook / Bradberry, Jean Greaves, Patrick M. Lencioni Travis, 31565th edition. - United States of America : TalentSmart, 2009. - 280 p. - ISBN 978-0-9743206-2-5 : 35000.00 тг.

Кл.слова (ненормированные):
Economics -- Emotional Intelligence -- Management -- Strategy
Аннотация: In today's fast-paced world of competitive workplaces and turbulent economic conditions, each of us is searching for effective tools that can help us to manage, adapt, and strike out ahead of the pack. By now, emotional intelligence (EQ) needs little introduction—it’s no secret that EQ is critical to your success. But knowing what EQ is and knowing how to use it to improve your life are two very different things.
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Erik, W. Larson, Clifford F. Gray
    Project Management: The Managerial Process [Текст] : Textbook / W. Larson, Clifford F. Gray Erik, 8th edition. - New York : McGraw-Hill Education, 2020. - 682 p. - (ISE HED IRWIN OPERATIONS/DEC SCIENCES). - ISBN 978-1-260-57043-4 : 45190.79 тг.

Кл.слова (ненормированные):
Business Management -- Business Project Management -- Economics -- ISE Project Management
Аннотация: Project Management, 8e provides a holistic and realistic approach to Project Management that combines the human aspect and culture of an organization with the tools and methods used It covers concepts and skills used to propose, plan secure resources, budget and lead project teams to successful completion of projects. this text is not only on how the management process works, but also, and more importantly, on why it works. It’s not intended to specialize by industry type or project scope, rather it is written for the individual who will be required to manage a variety of projects in a variety of organizational settings. 8e was written for a broad range of audiences including, project managers, students, analysts and Project Management Institute Members preparing for certification exams. The digital component, Connect, now has enhanced algorithmic problems, Application Based Activities, SmartBook 2.0 and Practice Operations, a game-based 3D operations management simulation.
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David, Hayes, Jack Ninemeier, Allisha Miller.
    Hotel Operations Management [Текст] : Textbook / Hayes, Jack Ninemeier, Allisha Miller David, 3rd Edition. - United States of America : Pearson, 2016. - 624 p. - ISBN 978-0-13-433762-3 : 86500.00t. тг.

Кл.слова (ненормированные):
Business -- Business & Finance -- Economics -- Hospitality, Travel & Tourism -- Hotel Operations Management
Аннотация: Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; and Facility Engineering and Maintenance. In-depth discussions highlight the importance of human resources in the labor-intensive hotel industry, franchising and contract management of properties in an ever-decreasing “Mom and Pop” segment, and hotel management in a global environment. Updated throughout to ensure that readers have the latest information, the Third Edition also includes new case studies, an entirely new chapter on guest services, and new end-of-chapter questions. This accurate book will give prospective hotel managers insight into all of the procedures effective managers use to ensure their hotel¿’s―and their own―success.
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