Электронный каталог

811.1
J89
Judy, Allen.
    The Business of Event Planning: Behind-the-Scenes Secrets of Successful Special Events [Текст] : Textbook / Allen Judy, 1st Edition. - Canada : Wiley, 2002. - 352 p. - ISBN 978-0470831885 : 17331.82t. тг.

УДК

811.1

Кл.слова (ненормированные):
Business & Finance -- Hospitality -- Motivational Management & Leadership -- The Business of Event Planning -- Tourism
Аннотация: Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners.
Экземпляры всего: 1
ХР (1)
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811.1
D18
Daniels, John D., Ogram Ernest W. Jr., Radebaugh Lee H.
    International Business: Environments and Operations [Текст] / John D., Ogram Ernest W. Jr., Radebaugh Lee H. Daniels, Second Edition. - USA : Addison-Wesley Publishing Company, 1979. - 577 p. - ISBN 0-201-01395-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Finance -- International Business -- Marketing -- Political
Аннотация: What should be taught in a first course in international business when some of the students will thereafter have little or no direct classroom exposure to the subject and others will use this first course as background for more specialized studies in the area? This is the major question that guided us in the development of both the first and second editions of this textbook.
Экземпляры всего: 1
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334.7
B18
Ball, Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S.
    International Business: The Challenge of Global Competition [Текст] : Textbook / Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S. Ball, Eighth Edition. - New York : McGraw-Hill Higher Education, 2002. - 710 p. - ISBN 0-07-235676-6 : 5800.00t. тг.

УДК

334.7

Кл.слова (ненормированные):
Economics -- Finance -- International Business -- Management -- Marketing
Аннотация: International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition.
Экземпляры всего: 1
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338
D31
DeGeorge
    Business Ethics [Текст] : Textbook / DeGeorge, 5th Edition. - United of America : Prentice Hall, 1999. - 626 p. - ISBN 0-13-079772-3; 978-0130-797728 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Banking -- Business Ethics -- Economic -- Finance -- Technology
Аннотация: This book provides comprehensive, integrated coverage of the entire field of business ethics. It begins with an overview of today's business scene, then explores the basic tools and techniques of ethical analysis and moral reasoning and shows how they apply to a wide range of issues in all areas of business — including marketing, finance, management, strategic planning, computer systems, etc. Provides charts showing how to handle different ethical approaches and how to use the approaches in handling issues. Shows readers how to think through issues to conclusions -- presents both sides of an issue and shows how one can argue to a conclusion. Covers: MORAL REASONING IN BUSINESS: Conventional Morality and Ethical Relativism; Utility and Utilitarianism; Moral Duty, Rights, and Justice; Moral Responsibility, Virtue, and Moral Reasoning; MORAL ISSUES IN BUSINESS: Justice and Economic Systems; American Capitalism: Moral or Immoral?; Corporations and Morality; Safety, Risk, and Environmental Protection; Whistle Blowing; Marketing, Truth, and Advertising; Protecting Intellectual Property, Corporate Disclosure, and Insider Trading; Information Technology, Ethics, and Business; Workers, Rights: Employment, Wages, and Unions; Workers' Rights and Duties Within a Firm; Discrimination, Affirmative Action, and Reverse Discrimination; Accounting, Finance, Corporate Restructuring, and Ethical Investing; Professions in Business and Professions as Business; MORAL ISSUES IN INTERNATIONAL BUSINESS: The International Business System, Multinationals, and Morality; Corrupt Contexts, Cultural Diversity, and International Business; Famine, Natural Resources, and International Obligations. For anyone interested in domestic and international business ethics.
Экземпляры всего: 1
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338
B63
Bixby, Michael B.
    The legal environment of business [Текст] / Caryn Beck-Dudley, Patrick J. Cihon. - United States of America : International Thomson Publishing, 1996. - 758 p. - ISBN 0-538-84484-1 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Mechanical -- The legal environment of business
Аннотация: Welcome to the study of legal issues in business. Just as business students must learn basic principles of accouting, marketing, economics, finance, management, statistics, and imformation sciences, The legal Environment of Business: A Practical Approach is designed ton provide students with fundamental knowledge concerning a series of critical legal and regulatory issues that affect business. Collectively, the authors of this book have taught law for thirty years and practiced law for twenty years. As a result, our book presents both practical (some would say "real world") and academic insights into the primary legal issues businesspersons need to understand. We believe The Legal Environment of Business ias a book students will read, uderstand, remember, enjoy, and, most importantly, use in their present or future careers.
Экземпляры всего: 1
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338
J76
Jonas, Hedman, Thomas Kalling.
    IT and Business Models [Текст] : Concepts and Theories / Hedman, Thomas Kalling Jonas. - United States of America : Copenhagen Business School Press , 2002. - 288 p. - ISBN 978-8763001052 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Finance -- IT and Business Models -- Management -- Marketing
Аннотация: "Understanding how IT affects organizations and businesses and how organizations and managers act when engaging in IT investments are important issues. At best, IT is a source that helps individuals and organizations to improve their performance and meet their objectives. At worst, and often, it is an obstacle that costs more to manage than it brings back. This book focuses on how organizations manage IT."
Экземпляры всего: 1
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338
K81
Kramer, Melinda G.
    Business communication in context [Текст] : Textbook / Melinda G. Kramer. - New Jersey : Prentice Hall, 2001. - 598 p. - ISBN 0-13-484561-4 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business communication in context -- Economics -- Management -- Marketing -- PSYCHOLOGY
Аннотация: This book began with my students - at Purdue University's Krannert Graduate School of Management, at Geargetown University's School of Business Administration, at Prince George's Community College, and in my corporate training seminars. in any given semester, the majority of the people in these classes are adults with work experience, often management experience. Many are familiar with the fundamentals of marketing, information systems, accouting, finance, human resources, and the other functional areas of management either through course work already completed or through on-the-job experience. They are in school because they want to improve their promotability, move into a related career area, or switch careers entirely. These are people who already know somethig about business basics.
Экземпляры всего: 1
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811.11
T44

    The Business 2.0 B2: Upper-intermediate.Upper-intermediate : Teacher’s Book / Paul, Sayer Mike, Watkins Frances Emmerson. - London : Macmillan, 2013. - 102 p. - ISBN 978-0-230-43799-9 : Б. ц.

УДК

811.11

Кл.слова (ненормированные):
Economics -- Finance -- The Business -- Английский язык
Аннотация: The Business is a major new course for the next generation of business leaders. Initial research into the development of the course looked at university syllabi from over 14 countries and developed The Business syallabus to better reflect business students’ needs. Each unit is divided into 6 modules- business knowledge, vocabulary, grammar, writing, speaking and case study. Its modularity allows you to choose a learning path which will complement your academic syllabus.
Экземпляры всего: 5
ХР (5)
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811.1
A38
Allison, John.
    The Business 2.0 B2: Upper-intermediate [Текст] : Student’s Book / John Allison. - London : Macmillan Publishing Company, 2013. - 159 p. - ISBN 978-0-230-43796-8 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business -- Economics -- Finance -- The Business
Аннотация: Based on the success of the original edition, The Business 2.0 continues to offer Business English students the fundamentals and skills they need to succed in the competitive international business environment.
Экземпляры всего: 10
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811.11
D57
Dilys, Parkinson.
    Oxford Business English Dictionary for learners of English: Dictionary and CD-ROM Pack [Текст] / Parkinson Dilys, Pap/Cdr Edition. - New York : Oxford University Press, 2006. - 616 p. - ISBN 978-0194316170 : Б. ц.

УДК

811.11

Кл.слова (ненормированные):
Business -- Economics -- Finance -- Oxford Business English Dictionary for learners of English
Аннотация: This is a new up-to-date Business English dictionary that gives learners all the help and information they need to do business in English.
Экземпляры всего: 6
ХР (6)
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