Электронный каталог

David, Hayes, Jack Ninemeier, Allisha Miller.
    Hotel Operations Management [Текст] : Textbook / Hayes, Jack Ninemeier, Allisha Miller David, 3rd Edition. - United States of America : Pearson, 2016. - 624 p. - ISBN 978-0-13-433762-3 : 86500.00t. тг.

Кл.слова (ненормированные):
Business -- Business & Finance -- Economics -- Hospitality, Travel & Tourism -- Hotel Operations Management
Аннотация: Prepare future hotel general managers to efficiently supervise and run a midsize full-service hotel. Hotel Operations Management provides an up-to-date and comprehensive examination of all aspects of hotel administration from the viewpoint of the hotel general manager. Detailed information addresses the operating departments of a full-service hotel: Human Resources; Controller; The Front Office; Housekeeping; Food and Beverage; Safety and Property Security; Sales and Marketing; Accounting; and Facility Engineering and Maintenance. In-depth discussions highlight the importance of human resources in the labor-intensive hotel industry, franchising and contract management of properties in an ever-decreasing “Mom and Pop” segment, and hotel management in a global environment. Updated throughout to ensure that readers have the latest information, the Third Edition also includes new case studies, an entirely new chapter on guest services, and new end-of-chapter questions. This accurate book will give prospective hotel managers insight into all of the procedures effective managers use to ensure their hotel¿’s―and their own―success.
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Levy
    Retailing Management [Текст] : Textbook / Barton A. Weitz, Eighth edition, International Edition. - United States of America : McGraw Hill, 2012. - 675 p. - ISBN 978-0-07-122098-9 : 14200.00t. тг.

Кл.слова (ненормированные):
Business -- Economics -- Retailing Management -- Strategic Business Planning
Аннотация: The content of of this title on all formats are the same. Retailing Management 10e highlights the many ways the retail industry has transformed and evolved over the past four years. In keeping with its market-leading tradition, the 10th edition focuses on key strategic issues with an emphasis on financial consideration and implementation through merchandise and store management. These strategic and more tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. In preparing this edition, the authors focused on five important factors that continue to delineate outstanding retailers: -The use of big data and analytical methods for decision making.-The application of social media and mobile for communicating with customers and enhancing their shopping experience.-The issues involved in utilizing a mobile channel and providing a seamless multi-channel experience for customers.-The engagement in the overarching emphasis on conscious marketing and corporate social responsibility when making business decisions.-The impact of globalization on the retail industry.
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811.1
R71
Rogers, Louis, Wilkin Jennifer.
    Skillful 2. Reading and Writing [Текст] : Student' s Book / Dorothy E. Zemach. - London : Macmillan Publishers , 2013. - 112 p. - (Digibook). - ISBN 978-0-230-43194-2 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business -- Economics -- English -- Marketing -- Skillful 2. Reading and Writing
Аннотация: Every student needs top class reading, writing, listening and speaking skills to succeed at an academic level. Skillful focuses on each of these skills to give presentation, instant practice and complete immersion in that area of language. It offers students the opportunity to develop language skills by presenting them with ideas from today's world, while building critical thinking skills that are vital for academic success. The course takes a skills-based approach with each unit distinguishing between and global and close skills. The nature of each unit encourages students to think about the world around them, creating exciting and engaging learning material. The skills boxes that appear throughout the books signal the topic focus to the teacher, while providing the students with relevant tips, words and phrases. The study skills focus develops this further, providing students with practical guidance and support, and building confidence for independent learning throughout their university career.
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330
A28
Ainabek, K. S.
    Macromodels of Economy [Текст] : Monograph / K. S. Ainabek. - Almaty : ЭСПИ, 2023. - 212 p. - ISBN 978-601-327-692-2 : 9360.00 тг.

УДК

330

Кл.слова (ненормированные):
Business -- Macromodels of Economy -- Management -- Statistics
Аннотация: The monograph sets out the contemprorary factors and vehicles of social-market relationships and transactions formation and development, characterizes the models of global, national and regional public business and the process of their reproduction. It displays the ways of the global business development: the methods and models of its forecasting, the vehicle of formation and functioning of the global currency. The work considers the peculiarities and regularities of the national economy development based on determining thhe general criterion of business activity assesment.
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330.8(075.8)
D77
Dovbenko, M. V., Ossik Yu.L.
    Modern economic theories of Nobel Prize Laureates [Текст] : Course book / M. V., Ossik Yu.L. Dovbenko. - Almaty : ЭСПИ, 2023. - 344 p. - ISBN 9965-878-09-9 : 9750.00 тг.

УДК	330.8(075.8)

Кл.слова (ненормированные):
Behavioral Economics -- Modern economic theories of Nobel Prize Laureates -- Policy -- Public Choice
Аннотация: In the course book the essence of theories, concepts, ideas of the famous economists - the Nobel Prize winners, wich represent the recend stage of development of the ecomoc theory is revealed. Their theoretical discoveries served as powerful stimulus of progress of economic science, modernisation of economic policy and practice, transformation of knowledge of economics into knowledge economy in the globalizing world.
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811.1
H66
Hill, Charles W. L.
    International Business. Competing in the Global Marketplace [Текст] : Textbook / Charles W. L. Hill. - New York : Irwin/McGraw-Hill , 2010. - 768 p. - ISBN 978-0-07-122083-6 : 16263-00t.тг.

УДК

811.1

Кл.слова (ненормированные):
Economics -- International Business -- Management -- Marketing
Аннотация: Market-defining since it was first introduced, "International Business, 8e" by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Because many issues in international business are complex, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill's "International Business" is known for its strong emphasis on strategy, and for maintaining a tight integrated flow between chapters. Hill's book is practical in nature, focusing on the managerial implications of each topic on the actual practice of international business. The author's passion and enthusiasm for the international business arena is apparent on every page as he strives to make important theories interesting, informative, and accessible to all students.
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811.1
W83
Wood, Donna J.
    Business and society [Текст] / Donna J. Wood. - United States of America : HarperCollinsPublishers, 1990. - 667 p. - ISBN 0-673-39937-0 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business and society -- Economics -- Management -- Philosophy
Аннотация: Imagine a world where businesses are heavily regulated, where managers can be held personally liable for defective products, where corporate annual metings or disrubted by shareholders protesting practicessuch as animal laboratory testing or South African investnebts, where lawsuits and insurance costs impose astronomical costs on businesses, where communities are devastated by plant closings or unfrendly corporate mergers. Imagine a world where managers are responsible not only for keeping their bosses happy, but also for knowing and responding to the needs and wishes of neigbors, customers, bankers, attorneys, stocholders, consumer advocates, envoronmental protection groups, and a never-ending stream of goverbent officials. Imagine a world where managers must stay a step ahead of global events just to keep up with what's happening in and to their companies.
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334.7
B18
Ball, Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S.
    International Business: The Challenge of Global Competition [Текст] : Textbook / Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S. Ball, Eighth Edition. - New York : McGraw-Hill Higher Education, 2002. - 710 p. - ISBN 0-07-235676-6 : 5800.00t. тг.

УДК

334.7

Кл.слова (ненормированные):
Economics -- Finance -- International Business -- Management -- Marketing
Аннотация: International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition.
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339.9
S10
S.J., Gerald F Cavanagh.
    American Business Values: With International Perspectives [Текст] : Textbook / Gerald F Cavanagh S.J., 4th edition. - New Jersey : Pearson, 1997. - 336 p. - ISBN 978-0135182345 : Б. ц.

УДК

339.9

Кл.слова (ненормированные):
American Business Values -- Bank -- Leadership -- Management -- Strategy
Аннотация: Scholarly and well-researched, this unique exploration of the values, ethics, and beliefs of American business begins with the history of the free market system; explains how the values of the organization can influence the values of the individual; and helps students discover their own personal values and goals. Drawing on insights from moral philosophy, economics, social history, psychology, and sociology, it presents both traditional business values and the contemporary challenges to these values, and offers comparisons from a global perspective.
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82
P33
Paul, Kennedy.
    The Rise and Fall of the Great Powers [Текст] : Textbook / Kennedy Paul. - New York : Random House, 1987. - 704 p. - Б. ц.

УДК

82

Кл.слова (ненормированные):
Economic -- English -- The Rise and Fall of the Great Powers -- Художественная литература
Аннотация: "Although the United States is at present still in class of its own economically and perhaps even militarily, it cannot avoid confronting the two great tests which chalenge te longevity of every major power that occupies the 'number one' position in world affairs: whether, in the military/ strategical realm, it can presserve a reasonable balance between the nation's perceived defense requirements and the means it ppossesses to maintain those commitments; and whether, as an intimately related point, it can preserve the technological and economic bases of its power from relative erosion in the face of the ever-shifting patterns of global production. This test of American abilities will be the greater because it, like imperial Spain around 1600 or the British Empire around 1900, is the inheritor of a vast array of strategical commitments which had been made decades earlier, when the nation's political, economic, and military capacity to influence world affairs seemed so much more assured. In consequence, the United States now runs the risk, so familiar to historians of the rise and fall of prevous Great powers, of what might roughly be called 'imperial overstretch': that is to say, decision makers in Washington must face the awkward and enduring fact that the sum total of the United States' global interests and obligations is nowadays far larger than the country's power to defend them all simultaneously".
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