811.1
H66
Hill, Charles W. L.
International Business. Competing in the Global
Marketplace [Текст] : Textbook / Charles W. L. Hill. - New York :
Irwin/McGraw-Hill , 2010. - 768 p. -
ISBN 978-0-07-122083-6
: 16263-00t.тг.
Кл.слова (ненормированные):
Economics --
International Business --
Management --
Marketing
Аннотация: Market-defining since it was first introduced,
"International Business, 8e" by Charles W. L. Hill, continues to
set the standard for international business textbooks. In writing
the book, Charles Hill draws on his experience in teaching,
writing, and global consulting to create the most thorough,
up-to-date, and thought-provoking text on the market. Because many
issues in international business are complex, the text explores the
pros and cons of economic theories, government policies, business
strategies, organizational structures, etc. Hill's "International
Business" is known for its strong emphasis on strategy, and for
maintaining a tight integrated flow between chapters. Hill's book
is practical in nature, focusing on the managerial implications of
each topic on the actual practice of international business. The
author's passion and enthusiasm for the international business
arena is apparent on every page as he strives to make important
theories interesting, informative, and accessible to all
students.
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