Электронный каталог

338
L50
Lehman, Carol M.
    Business communication [Текст] : Textbook / Debbie D. DuFrene, 12th ed. - United States of America : International Thomson Publishing, 1998. - 537 p. - ISBN 0-538-87520-8 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business communication -- Management -- Marketing -- Strategic Business Planning
Аннотация: Established as a clfssic and known for its strong theoretical base, this text maintained its relevance in the dynamic environment of contemprorary business! The hallmarks of each edition - impeccable research, comprehensive coverage, and excellent writing - are not only continued in this Twelth Edition, but improved upon. What's more, the authors brought a dynamic new focus to the text, one tat reflects the growing integration within the field of Business Communication. The Stratetegic Model for Communication teaches students how communication is influenced by dynamic by dynamic environmental forces!
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338
K81
Kramer, Melinda G.
    Business communication in context [Текст] : Textbook / Melinda G. Kramer. - New Jersey : Prentice Hall, 2001. - 598 p. - ISBN 0-13-484561-4 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business communication in context -- Economics -- Management -- Marketing -- PSYCHOLOGY
Аннотация: This book began with my students - at Purdue University's Krannert Graduate School of Management, at Geargetown University's School of Business Administration, at Prince George's Community College, and in my corporate training seminars. in any given semester, the majority of the people in these classes are adults with work experience, often management experience. Many are familiar with the fundamentals of marketing, information systems, accouting, finance, human resources, and the other functional areas of management either through course work already completed or through on-the-job experience. They are in school because they want to improve their promotability, move into a related career area, or switch careers entirely. These are people who already know somethig about business basics.
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338
H23
Hanson, Kristine R. , Solomon Robert C.
    Above The Bottom Line: An Introduction to Business Ethics [Текст] : Textbook / Kristine R. , Solomon Robert C. Hanson. - Florida : Harcourt Brace Jovanovich Inc, 1983. - 424 p. - ISBN 0-15-500390-9 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Above The Bottom Line -- Business -- Economics -- Management -- Marketing
Аннотация: This is a textbook about business ethics. It is a new subject in the business and liberal arts curriculum, but a very old topic of discussion, both among businesspeople and everyone else. It revolves around the question, “what are the values of business life, and how do these values fit into the rest of life and society?” There is no simple answer to this question, but it general we can safely say that the values of business life and the values of the rest of life and society are rarely far apart; after all, people in business are people with private lives and a sense of community. The ethics of business life is just the ethics of people in business, and no different, basically, from ethics in general.
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338
E23
Editors, of Inc. Magazine
    The Best of Inc.: Guide to Business Strategy [Текст] : Textbook / of Inc. Magazine Editors. - New York : Simon & Schuster, 1988. - 230 p. - ISBN 978-0134539782 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Guide to Business Strategy -- Management -- Marketing -- Servise Industry
Аннотация: This is just one of the rave reviews from readers of Inc., the fastest-growing business magazine. By delivering the best practical advice and most inspiring stories to entrepreneurs, owners, and managers of small and growing businesses, inc. wins its way into millions of hands each month. Now, the best of these articles have been gathered together in The Best of Inc. series.
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338
M44
McGuire, Joseph W.
    Business and Society [Текст] : Textbook / Joseph W. McGuire. - United States of America : McGraw-Hill Book Company, 1963. - 304 p. - ISBN 07-045097-8 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business and Society -- Economics -- Management -- Marketing
Аннотация: Previous literature in the field of corporate social responsibility investigates whether corporate social performance can be seen as a determinant of corporate social disclosure or, conversely, if corporate social disclosure is a determinant of corporate social performance. The aim of this paper is to join these two streams of research in a unique theoretical model, which can demonstrate that there is a mutual interaction between performance and disclosure. This can result, in the long run, in a virtuous circle where higher social performance generates future higher social disclosure and this determines higher future social performance and so on. An analytical model has been adopted to demonstrate the research hypothesis. Gathering data from the portfolios of the European Socially responsible funds (SRFs) listed on the Morningstar platform in 2010, the study analyzed 160 social reports published by 80 companies during 2008 and 2009. Findings, by demonstrating the non-one-way relationship between social performance and social disclosure, confirm the existence of a mutual influence between the results gained in different CSR areas and the capability to control and communicate such performance. In this way, the paper provides not only theoretical insights, but also practical implications for managers that are required to put in place responsive and effective initiatives towards the increasing pressure exerted by the internal and external environments in which they operate.
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338
B69
Bob, Nelson.
    1001 Ways to Reward Employees [Текст] : Textbook / Stephen Schudlich (Illustrator), Ken Blanchard (Foreword). - New York : Workman Publishing Company, 1994. - 302 p. - ISBN 1-56305-339-Х; 978-1563053399 : Б. ц.

УДК

338

Кл.слова (ненормированные):
1001 Ways to Reward Employees -- Business -- Management -- Marketing
Аннотация: Why is 1001 Ways to Reward Employees, with over 1.4 million copies in print, such an extraordinary bestseller? Because a little over ten years ago Bob Nelson took the seeds of an idea and turned it into something indispensable for business. The idea? That it’s not a raise that motivates an employee, and it’s not a promotion—what really sparks a person to perform are those intangible, unexpected gestures that signify real appreciation for a job well done.
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338
B64
Black, Robert L. , Corley Robert N.
    The Legal Environment of Business [Текст] : Textbook / Robert L. , Corley Robert N. Black. - United States of America : McGRAW-HILL, 1973. - 645 p. - ISBN 0-07-013180-5 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Pol; Political -- The Legal Environment of Business
Аннотация: This third edition of The Legal Environment of Business extends the basic philosophy ans approach of the former editions, refined by a decade of experience. During the sixties the merits of a “traditional” course in business law versus an “environmental” one were widely discussed and debated. There was much disagreement even about how these courses basically differ, and, indeed, no unamity of viewpoint on that issue exists today. Our previous editions have reflected our position on the matter: that essentially a traditional course emphasizes private law, an environmental course public law and the regulation of business. In addition, we fell that macro law (the nature, formation, and application of law in general) should be stressed in the environmental approach, as contrasted with the traditional preoccupation with micro law (the detailed substantive rules in areas such as contracts, agency, and business organizations). At the same time, we believe that private law should not be ignored and that studentsshould be given at least an overview of its major areas. This edition continues to reflect these views.
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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
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СФ (1)
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811.1
B69
Bob, Dignen, Steve Flinders, Simon Sweeney.
    English365 1 Student's Book: For Work and Life [Текст] : Student Manual / Dignen, Steve Flinders, Simon Sweeney Bob, Student Manual/Study Guide. - New York : Cambridge University Press, 2004. - 144 p. - ISBN 978-0521753623 : 3500.00t. тг.

УДК

811.1

Кл.слова (ненормированные):
Business -- Economics -- English365 -- Finance -- Marketing
Аннотация: English365 is a three-level course in Business and general English. English365 is for and about professionals in a wide range of working environments, from traditional business contexts to the public and voluntary sectors. The Student's Book includes specially-commissioned interviews with real working people from a variety of different backgrounds, including a PA from Rolls Royce. Providing a supportive learning environment with an emphasis on communicative language practice in work and social contexts, each of the 30 units provides at least 90 minutes' classroom teaching material. The books also include a grammar reference section and a full answer key and tapescript of the recordings.
Экземпляры всего: 12
ХР (12)
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811.1
B69
Bob, Dignen.
    English 365 1 Teacher's Guide: For Work and Life [Текст] : Textbook / Dignen Bob, Teacher's Edition. - New York : Cambridge University Press, 2004. - 128 p. - ISBN 978-0-521-75363-0 : 3500.00t. тг.

УДК

811.1

Кл.слова (ненормированные):
Business -- Economics -- English 365 -- Finance -- Marketing
Аннотация: English365 is a three-level course in Business and general English. The Teacher's Book provides an introduction to the course and how to work with it as well as detailed notes on each Student's Book unit. It also includes photocopiable learner-training activities designed to improve the effectiveness of students' learning and encourage learner-autonomy, plus 30 extra photocopiable class activities.
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