334.7
B18
Ball, Donald A., Frantz Paul L., Geringer J. Michael, McCulloch
Wendell H. Jr., Minor Michael S.
International Business: The Challenge of Global
Competition [Текст] : Textbook / Donald A., Frantz Paul L.,
Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S.
Ball, Eighth Edition. - New York : McGraw-Hill Higher Education,
2002. - 710 p. -
ISBN 0-07-235676-6 : 5800.00t. тг.
Кл.слова (ненормированные):
Economics --
Finance --
International Business --
Management --
Marketing
Аннотация: International Business: The Challenge of Global
Competition, 8e, continues to be the textbook of choice for
instructors who want comprehensive coverage. It is the textbook of
choice for adopters who like to cover a broad range of topics and
to show students the steps a business must take to go global.
International Business, 8e, describes international business
concepts in a pedagogically rich and straightforward style. In
response to reviewer feedback, a new, clearer design and expanded
web site can be found with the 8th edition.
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