Электронный каталог

338
A33
Alexander, Osterwalder, Yves Pigneur.
    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Текст] : Textbook / Osterwalder, Yves Pigneur Alexander, 1st edition. - United States of America : Wiley, 2010. - 288 p. - (The Strategyzer Series). - ISBN 978-0470876411 : 20198.30t. тг.

УДК

338

Кл.слова (ненормированные):
Business Model Generation -- Economics -- Management -- Marketing
Аннотация: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
D31
DeGeorge
    Business Ethics [Текст] : Textbook / DeGeorge, 5th Edition. - United of America : Prentice Hall, 1999. - 626 p. - ISBN 0-13-079772-3; 978-0130-797728 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Banking -- Business Ethics -- Economic -- Finance -- Technology
Аннотация: This book provides comprehensive, integrated coverage of the entire field of business ethics. It begins with an overview of today's business scene, then explores the basic tools and techniques of ethical analysis and moral reasoning and shows how they apply to a wide range of issues in all areas of business — including marketing, finance, management, strategic planning, computer systems, etc. Provides charts showing how to handle different ethical approaches and how to use the approaches in handling issues. Shows readers how to think through issues to conclusions -- presents both sides of an issue and shows how one can argue to a conclusion. Covers: MORAL REASONING IN BUSINESS: Conventional Morality and Ethical Relativism; Utility and Utilitarianism; Moral Duty, Rights, and Justice; Moral Responsibility, Virtue, and Moral Reasoning; MORAL ISSUES IN BUSINESS: Justice and Economic Systems; American Capitalism: Moral or Immoral?; Corporations and Morality; Safety, Risk, and Environmental Protection; Whistle Blowing; Marketing, Truth, and Advertising; Protecting Intellectual Property, Corporate Disclosure, and Insider Trading; Information Technology, Ethics, and Business; Workers, Rights: Employment, Wages, and Unions; Workers' Rights and Duties Within a Firm; Discrimination, Affirmative Action, and Reverse Discrimination; Accounting, Finance, Corporate Restructuring, and Ethical Investing; Professions in Business and Professions as Business; MORAL ISSUES IN INTERNATIONAL BUSINESS: The International Business System, Multinationals, and Morality; Corrupt Contexts, Cultural Diversity, and International Business; Famine, Natural Resources, and International Obligations. For anyone interested in domestic and international business ethics.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
S81

    Starting Your Own Business [Текст] : Expert advice from the U.S. Small Business Administration / Compiled by DR. G. Howard Poteet. - United States of America : McGraw-Hill, 1991. - 211 p. - Б. ц.

УДК

338

Кл.слова (ненормированные):
Computers -- Economics -- Expert advice from the U.S. Small Business Administration -- Management -- Marketing
Аннотация: Would you like to start up your own business and make it a success? This book can help you do that even if you do not have a backround in business or posses a degree in business administration. It will also help you if you do. You will find it useful because it is a compilation of publications by the Small Business Administration that cover succincity and precisely the nuts and bolts of starting a business. It provides practical help where the novice entepreneur most often needs it.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
T37
Terry, Dickey.
    The Basics of Budgeting: A practical Guide to Better Business [Текст] : Textbook / Dickey Terry. - Clifornia : Crisp Learning, 1992. - 139 p. - (A fifty-minutes series book). - ISBN 1-56052-134-1 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Management -- Marketing -- Philosophy -- Strategy -- The Basics of Budgeting
Аннотация: The Basics of Budgeting is for people who want better business planning owners, students, new analysts, and business veterans who want to sharpen planning skills. This is not the usual "budget book." It is not theoretical, and it is not an exhaustive text. Instead, it explain fundamental concepts in a way that is clear, practical and "street wise." The tips and techniques have been proven in actual companies in the real world. They really work.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
D26
Davis, Duane.
    Instructor’s Resource Manual for: Business Research for Decision Making [Текст] : Textbook / Duane Davis, Fifth Edition. - United States of America : Duxbury Thomson Learning, 2000. - 215 p. - ISBN 0-534-37129-9 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Analytical Methods -- Business Research for Decision Making -- Economics -- Management -- Marketing
Аннотация: The manual contains four major sections. The first develops a typical course outline that can help you in course planning. The second part contains help for old friends (changes from the fourth edition of the text), learning objectives, teaching notes, and end of chapter discussion questions and answers. The teaching notes contain what I consider student stimulation insights which can make the course a little more interesting and thought provoking. The end of chapter discussion questions are comprehensive and thought provoking designed to review the material in each and every chapter. Internet based project questions have also been added in this edition. Some were developed to elicit responses found in the text; others were written to encourage integration of the material in the chapter by the student. The second part of the manual contains a very diverse test bank containing multiple coise, true/false, and essay/problem types of questions and answers organized by chapter.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
S67
Slater, Jeffrey.
    Practical Business Math Procedures [Текст] : Textbook / Jeffrey Slater, Third Edition. - United States of America : Richard d. Irwin, 1991. - 526 p. - ISBN 0-256-08030-5 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Mathematics -- Practical Business Math Procedures
Аннотация: The Wall Street Journal newspaper (inside front cover). The newspaper explains how to read The Wall Street Journal with the emphasis on business math consepts and procedures. You see how important fractions, decimals, and persents are in the business world. An explanation of the Dow Jones Average is also provided. Business Math Handbook (inside back cover). The Business Math Handbook is a 64-page reference guide that contains every table found in the text, along with additional reference material. There are 10 additional word problems per chapter for extra practice along with check figures. Te back cover provides a quick reference chart on how to use your pocket calculator.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
J22
James, A. O'Brien
    Introduction to Information Systems in Business Management [Текст] : Textbook / A. O'Brien James, Subsequent Edition: Sixth edition. - United States of America : Richard d Irwin , 1991. - 608 p. - ISBN 978-0256088557 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Computer program -- Economics -- Introduction to Information Systems in Business Management -- Marketing -- Technology
Аннотация: This text is written as an introduction to information systems for business students. Thus, it uses a business management focus, which has been the primary reason for its success over five editions. Of course, like previous editions, the Sixth Edition is a major revision which provides up-to-date coverage that reflects the dynamic changes occuring in information systems technology, theory, and pedagogy. However, the text continues to have one ovveriding goal: to help business students become knowledgeable end users who will use information systems concepts and technology to solve business problems and pursue business opportunities.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)

338
B63
Bixby, Michael B.
    The legal environment of business [Текст] / Caryn Beck-Dudley, Patrick J. Cihon. - United States of America : International Thomson Publishing, 1996. - 758 p. - ISBN 0-538-84484-1 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Mechanical -- The legal environment of business
Аннотация: Welcome to the study of legal issues in business. Just as business students must learn basic principles of accouting, marketing, economics, finance, management, statistics, and imformation sciences, The legal Environment of Business: A Practical Approach is designed ton provide students with fundamental knowledge concerning a series of critical legal and regulatory issues that affect business. Collectively, the authors of this book have taught law for thirty years and practiced law for twenty years. As a result, our book presents both practical (some would say "real world") and academic insights into the primary legal issues businesspersons need to understand. We believe The Legal Environment of Business ias a book students will read, uderstand, remember, enjoy, and, most importantly, use in their present or future careers.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
J76
Jonas, Hedman, Thomas Kalling.
    IT and Business Models [Текст] : Concepts and Theories / Hedman, Thomas Kalling Jonas. - United States of America : Copenhagen Business School Press , 2002. - 288 p. - ISBN 978-8763001052 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Finance -- IT and Business Models -- Management -- Marketing
Аннотация: "Understanding how IT affects organizations and businesses and how organizations and managers act when engaging in IT investments are important issues. At best, IT is a source that helps individuals and organizations to improve their performance and meet their objectives. At worst, and often, it is an obstacle that costs more to manage than it brings back. This book focuses on how organizations manage IT."
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
L50
Lehman, Carol M.
    Business communication [Текст] : Textbook / Debbie D. DuFrene, 12th ed. - United States of America : International Thomson Publishing, 1998. - 537 p. - ISBN 0-538-87520-8 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business communication -- Management -- Marketing -- Strategic Business Planning
Аннотация: Established as a clfssic and known for its strong theoretical base, this text maintained its relevance in the dynamic environment of contemprorary business! The hallmarks of each edition - impeccable research, comprehensive coverage, and excellent writing - are not only continued in this Twelth Edition, but improved upon. What's more, the authors brought a dynamic new focus to the text, one tat reflects the growing integration within the field of Business Communication. The Stratetegic Model for Communication teaches students how communication is influenced by dynamic by dynamic environmental forces!
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)