Электронный каталог

Holmes, Janet.
    An Introduction to Sociolinguistics : учебное пособие / Janet Holmes. - 6th ed. - New York and London : Routledge Tayylor& Francis Group, 2022. - 709 с. - (Learning about Language). - ISBN 978-0-367-42110-6 : 39.500тг.
Перевод заглавия: Введение в социолингвистику

Рубрики: Лингвистика

Кл.слова (ненормированные):
SOCIOLINGUISTICS
Аннотация: Sociolinguistics is the study of the interaction between language and society. In this classic introductory work, Janet Holmes and Nick Wilson examine the role of language in a variety of social contexts, considering both how language works and how it can be used to signal and interpret various aspects of social identity. Divided into three parts, this book explains basic sociolinguistic concepts in the light of classic approaches, as well as introducing more recent research.
Доп.точки доступа:
Wilson, Nick

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Sterne, Jim.
    Artificial Intelligence for Marketing: Practical Applications : учебное пособие / Jim Sterne. - United States America : Wiley, 2017. - 344, [4] с. - ISBN 978-1-119-40633-4 : 39.500тг.
Перевод заглавия: Искусственный интеллект для маркетинга: практическое применение

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
MARKETING, ARTIFICIAL, INTELLIGENCE
Аннотация: Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms―where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
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Niininen, Outi.
    Contemporary Issues in Digital Marketing : учебное пособие / ed. Outi Niininen. - New York and London : Routledge Tayylor& Francis Group, 2022. - 188 с. - ISBN 978-0-367-55535-1 : 168.750тг.
Перевод заглавия: Современные проблемы цифрового маркетинга
Есть автограф:

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
CONTEMPORARY, ISSUES, DIGITAL MARKETING
Аннотация: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:
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Brealey, Richard A.
    Principles of Corporate Finance : учебное пособие / Richard A. Brealey. - New York : McGraw Hill, 2023. - 986 с. - ISBN 978-1-265-07415-9 : 78.750тг.
Перевод заглавия: Принципы корпоративного финансирования

Рубрики: Финансы

Кл.слова (ненормированные):
CORPORATE, FINANCE
Аннотация: The latest edition in the Principles of Corporate Finance dynasty, the 14th edition continues in its tradition of showing how theory applies to the very practical problems and decisions faced by financial managers. Looking at what financial managers do and why, the book aims to give readers a solid understanding of theory so that they know what questions to ask when times change and new problems need to be analyzed, eventually standing as a reference and a guide to help them make financial decisions, not just study them.
Доп.точки доступа:
Myers, Stewart C.
Allen, Franklin
Edmans, Alex

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Edwards, John.
    Sociolinguistics: A Very Short Introduction [Текст] / John Edwards. - USA : Oxford University Press, 2013. - 133, [4] с. - ISBN 978-0-19-985861-3 : 22.500тг.
Перевод заглавия: Социолингвистика: Очень краткое введение

Рубрики: Языкознание--Лингвистика

Кл.слова (ненормированные):
SOCIOLINGUISTICS
Аннотация: This Very Short Introduction deals with the social life of language: language in its sociocultural context. The field ranges from micro-analyses to broadly-based policy and planning undertakings. As such, this book draws from sociolinguistics, the sociology of language, and psycholinguistics. The relationship between language and identity - whether of an individual or a group - is a strong thread linking all the topics covered in the book.
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Viudez, Francisca Castro.
    Nuevo Espanol en Marcha 2 : Student Book + CD: Level A2 : учебник / Francisca Castro Viudez. - Madrid : SGEL, 2023. - 150 с. : il. + 1 эл. опт. диск (CD-ROM). - ISBN 978-84-97778-378-1 : 39.350тг.

Рубрики: Испанский язык

Кл.слова (ненормированные):
NUEVO, ESPAÑOL, MARCHA
Доп.точки доступа:
Diez, Ignacio Rodero
Francos, Carmen Sardinero

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Paul, Sudip.
    Smart Healthcare for Disease Diagnosis and Prevention : учебное пособие / ed. Sudip Paul. - [S. l.] : Academic Press, 2020. - 247, [1] p. : il. - ISBN 978-0-12-817913-0 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
SMART
Аннотация: Smart Healthcare for Disease Diagnosis and Prevention focuses on the advancement in healthcare technology to improve human health at all levels using smart technologies. It covers all necessary topics from basic concepts (such as signal and image processing) to advanced knowledge on topics such as tissue engineering, virtual and intelligent instrumentation (or VLSI) and Embedded Systems. This book can be used to guide students and young researchers, providing basic knowledge on signal/image processing and smart technologies. Users will find a perfect blend of the interdisciplinary approach to biomedical engineering.
Доп.точки доступа:
Bhatia, Dinesh

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Jain, Kewal K.
    Textbook of Personalized Medicine : учебник / Kewal K. Jain. - 3rd ed. - Switzerland : Springer, 2021. - 744 p. - ISBN 978-3030620820 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
PERSONALIZED, MEDICINE
Аннотация: This book is for personalized medicine as a prescription of specific treatments and therapeutics best suited for an individual and considers genetic as well as environmental factors that influence responses to therapy. Best approaches are described for integration of all available technologies for optimizing the therapy of individual patients. This comprehensive third edition covers the latest advances in personalized medicine and several chapters are devoted to various specialties, particulary cancer which is the largest area of application. The book discusses the development of personalized medicine and various players in it such as companies, academic institutions, the government, and the public as the consumer of healthcare. Additionally, the roles of bioinformatics, electronic health records, and digital technologies for personalized medicine are discussed. Textbook of Personalized Medicine, 3rd Edition serves as a convenient source of informationfor students at many levels and in a wide range of fields, including physicians, scientists, and decision makers in the biopharmaceutical and healthcare industries.
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Meehan, James.
    Cancer Biomarker Research and Personalized Medicine : учебное пособие / ed. James Meehan. - Edinburgh : MDPI, 2022. - 415 p. : il. - (Journal of Personalized Medicine). - ISBN 978-3-0365-3918-8 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
PERSONALIZED, MEDICINE
Аннотация: Biomarkers are measures of a biological state. The treatment of individual patients based on particular factors, such as biomarkers, distinguishes standard, generalized treatment plans from personalized medicine. Even though personalized medicine is applicable to most branches of medicine, the field of oncology is perhaps where it is most easily employed. Cancer is a heterogeneous disease; although patients may be diagnosed histologically with the same cancer type, their tumors can comprise varying tumor microenvironments and molecular characteristics that can impact treatment response and prognosis. There has been a major drive over the past decade to try and realize personalized cancer medicine through the discovery and use of disease-specific biomarkers. This book, entitled "Cancer Biomarker Research and Personalized Medicine", encompasses 22 publications from colleagues working on a diverse range of cancers, including prostate, breast, ovarian, head and neck, liver, gastric, bladder, colorectal, and kidney. The biomarkers assessed in these studies include genes, intracellular or secreted proteins, exosomes, DNA, RNA, miRNA, circulating tumor cells, circulating immune cells, in addition to radiomic features.
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Tutton, Richard.
    Genomics and the Reimagining of Personalized Medicine : учебное пособие / Richard Tutton. - New York and London : Routledge Tayylor& Francis Group, 2020. - 203, [1] p. - ISBN 978-1-4727-2256-9 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
GENOMICS, PERSONALIZED, MEDICINE
Аннотация: Drawing on insights from work in medical history and sociology, this book analyzes changing meanings of personalized medicine over time, from the rise of biomedicine in the twentieth century, to the emergence of pharmacogenomics and personal genomics in the 1990s and 2000s. In the past when doctors championed personalization they did so to emphasize that patients had unique biographies and social experiences in the name of caring for their patients as individuals. However, since the middle of the twentieth century, geneticists have successfully promoted the belief that genes are implicated in why some people develop diseases and why some have adverse reactions to drugs when others do not. In doing so, they claim to offer a new way of personalizing the prediction, prevention and treatment of disease. As this book shows, the genomic reimagining of personalized medicine centres on new forms of capitalization and consumption of genetic information. While genomics promises the ultimate individualization of medicine, the author argues that personalized medicine exists in the imaginative gap between the problems and limits of current scientific practices and future prospects to individualize medical interventions. A rigorous, critical examination of the promises of genomics to transform the economics and delivery of medicine, Genomics and the Reimagining of Personalized Medicine examines the consequences of the shift towards personalization for the way we think about and act on health and disease in society. As such, it will be of interest to scholars and students of the sociology of medicine and health, science and technology studies, and health policy.
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