Электронный каталог

Ezra, Eichelberger.
    Remarkable Service [Текст] : The Culinary Institute of America (CIA) / John W. Fischer, 3rd edition. - United States America : Wiley, 2014. - 304 p. - ISBN 978-1-118-11687-6 : 24200.00t. тг.

Кл.слова (ненормированные):
Business -- Economics -- Marketing -- Remarkable Service
Аннотация: A professional, highly trained staff offers a competitive advantage for all foodservice operations, from practical service skills (i.e., setting the table, serving the food, and presenting the check) to less tangible service skills (i.e., creating a welcoming space, exhibiting a helpful attitude, and anticipating customer needs). This revised edition has been thoroughly re-organized and updated with all-new photographs and includes new "Scripts for Service Scenarios" throughout to help servers practice real-world scenarios.
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Lynn, Van der Wagen, Lauren White.
    Event Management: For Tourism, Cultural, Business and Sporting Events [Текст] : Textbook / Van der Wagen, Lauren White Lynn, 5th edition. - Australia : Cengage Learning Australia, 2018. - 544 p. - ISBN 978-0170394451 : 127000.00t. тг.

Кл.слова (ненормированные):
Business -- Event Management -- Servise Industry -- Tourism
Аннотация: Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
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David, J. Bland, Alexander Osterwalder
    Testing Business Ideas: A Field Guide for Rapid Experimentation [Текст] : Textbook / J. Bland, Alexander Osterwalder David, 1st edition. - Great Britain : ‎Wiley, 2019. - 368 p. - (The Strategyzer Series). - ISBN 978-1119551447 : 21840.12 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Leadership & Motivation -- Systems & Planning -- Testing Business Ideas
Аннотация: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
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Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 320 p. - (The Strategyzer Series). - The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.". - ISBN 978-1-118-96805-5 : 23520.00 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
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Richard, N. Bolles, Katharine Brooks EdD
    What Color Is Your Parachute? 2021: Your Guide to a Lifetime of Meaningful Work and Career Success [Текст] : Textbook / N. Bolles, Katharine Brooks EdD Richard. - United States America : Ten Speed Press, 2020. - 352 p. - ISBN 978-1-984-85786-6 : 20616-96тг., 20616.96 тг.

Кл.слова (ненормированные):
Business -- Economics -- Organization -- What Color Is Your Parachute? 2021
Аннотация: With timeless advice, up-to-the-minute insights, and more than ten million copies sold over fifty years, the world’s most popular and best-selling career guide is fully revised and expanded for 2021. In today’s challenging job-market, as recent grads face a shifting economic landscape and seek work that pays and inspires, as workers are laid off mid-career, and as people search for an inspiring work-life change, the time-tested advice of What Color Is Your Parachute? is needed more than ever. This completely updated edition features the latest resources, strategies, and perspectives on today’s job market, revealing surprising advice on what works—and what doesn’t—so you can focus your efforts on tactics that yield results. This practical manual has been fully revised for 2021 by Vanderbilt University Career Center Director Katharine Brooks, EdD, with modern advice on the job hunt strategies that are working today, such as building an online resume, making the most of social media tools to network effectively, interviewing virtually with confidence, and negotiating the best salary possible. At its core is Richard N. Bolles’s famed Flower Exercise, a unique self-inventory that helps you design your career—and your life—around your key passions, transferable skills, traits, and more. With the unique and authoritative guidance of What Color Is Your Parachute?, job-hunters and career changers will have all the tools they need to discover—and land—their dream job.
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Roobins , Stephen
    Organizational Behavior : Updated eighteenth edition / Robbins, Timothy Judge Stephen, Updated 18e, Global Edition. - United States America : Pearson, 2022. - 780 p. - ISBN 978-1-292-40306-9 : 75323-27тг., 75323.27 тг.

УДК

33

Рубрики: Менеджмент

Кл.слова (ненормированные):
Economics -- Management -- Organizational Behavior -- PSYCHOLOGY -- Social Media
Аннотация: Help studentsbetter understand their behavioral and interpersonal skills Longconsidered the standard for all organizational behavior textbooks, OrganizationalBehavior provides the research you want, in the language yourstudents understand. This text continues its tradition of making current,relevant research come alive for readers. The Updated 18thEdition has been thoroughly revised to reflect the most recentresearch and business events within the field of organizational behaviorworldwide, while maintaining its hallmark features ― a clear writing style,cutting-edge content, and intuitive pedagogy. There’s a reason why Robbins’stextbooks have educated millions of students and have been translated intotwenty languages ― and it’s because of a commitment that provides the kind ofengaging, cutting-edge material that helps students understand and connect withorganizational behavior.
Доп.точки доступа:
Judge , Timothy A.

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Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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33 (075)
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Jason, Colquitt, Jeffery lePine, Michael Wesson.
    Organizational Behavior: Improving Performance and Commitment in the Workplace [Текст] / Colquitt, Jeffery lePine, Michael Wesson. Jason, 8th Edition, Kindle Edition. - United States America : McGraw-Hill Higher Education, 2022. - 632 p. - ISBN 978-1-265-04940-9 : 47569.67 тг.

УДК

33 (075)

Рубрики: Менеджмент

Кл.слова (ненормированные):
Business Accounting -- Economics -- Management -- Organizational Behavior
Аннотация: Colquitt, LePine, and Wesson’s, Organizational Behavior 8th edition continues to offer a novel approach that uses an integrative model to illustrate how individual, team, leader, and organizational factors shape employee attitudes—and how those attitudes impact job performance and organizational commitment. This model reminds students where they are, where they've been, and where they're going while elevating two topics that receive less coverage in other books: job performance and organizational commitment. The text also continues to include features that encourage students to see OB concepts playing out all around them, such as OB on Screen, OB at the Bookstore, and OB Assessments.
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Natalie, Jomhson.
    Event Planning Tips: The scoop on how to run a succesful Event [Текст] / Jomhson Natalie. - United States America : MCJ Publishing, 2014. - 35 p. - ISBN 978-1533657596 : 14152.32 t. тг.

Кл.слова (ненормированные):
Business -- Event Planning Tips -- Management -- Marketing
Аннотация: Most event planners and coordinators will agree when we say that the pre-event is always the most crucial part of the event itself. That is because you have to do everything before the event, and make sure that everything;s in place and perfectly fine. Here are the things you need to do before the event.
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Pamela, Fuller, Mark Murphy.
    The Leader's Guide to Unconscious Bias: How To Reframe Bias, Cultivate Connection, and Create High-Performing Teams [Текст] / Fuller, Mark Murphy Pamela, Kindle Edition. - Great Britain : Simon & Schuster , 2020. - 270 p. - ISBN 978-1-4711-9590-7 : 19850.00 тг.

Кл.слова (ненормированные):
Business Leadership Training -- Management -- Organizational Learning -- The Leader's Guide to Unconscious Bias
Аннотация: A timely, must-have guide to understanding and overcoming bias in the workplace, from the experts at FranklinCovey. Unconscious bias affects everyone. It can look like the disappointment of an HR professional when a candidate for a new position asks about maternity leave. It can look like preferring the application of an Ivy League graduate over one from a state school. It can look like assuming a man is more entitled to speak in a meeting than his female junior colleague. Ideal for every manager who wants to understand and move past their own preconceived ideas, The Leader’s Guide to Unconscious Bias explains that bias is the result of mental shortcuts, our likes and dislikes, and is a natural part of the human condition. And what we assume about each other and how we interact with one another has vast effects on our organizational success—especially in the workplace. Teaching you how to overcome unconscious bias, this book provides more than thirty unique tools, such as a prep worksheet and a list of ways to reframe your unconscious thoughts. According to the experts at FranklinCovey, your workplace can achieve its highest performance rate once you start to overcome your biases and allow your employees to be whole people. By recognizing bias, emphasizing empathy and curiosity, and making true understanding a priority in the workplace, we can unlock the potential of every person we encounter.
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