338
K81
Kramer, Melinda G.
Business communication in context [Текст] :
Textbook / Melinda G. Kramer. - New Jersey : Prentice Hall, 2001. -
598 p. -
ISBN 0-13-484561-4 : Б. ц.
Кл.слова (ненормированные):
Business
communication in context --
Economics --
Management --
Marketing --
PSYCHOLOGY
Аннотация: This book began with my students - at Purdue
University's Krannert Graduate School of Management, at Geargetown
University's School of Business Administration, at Prince George's
Community College, and in my corporate training seminars. in any
given semester, the majority of the people in these classes are
adults with work experience, often management experience. Many are
familiar with the fundamentals of marketing, information systems,
accouting, finance, human resources, and the other functional areas
of management either through course work already completed or
through on-the-job experience. They are in school because they want
to improve their promotability, move into a related career area, or
switch careers entirely. These are people who already know somethig
about business basics.
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