338
J76
Jonas, Hedman, Thomas Kalling.
IT and Business Models [Текст] : Concepts and
Theories / Hedman, Thomas Kalling Jonas. - United States of America
: Copenhagen Business School Press , 2002. - 288 p. -
ISBN
978-8763001052 : Б. ц.
Кл.слова (ненормированные):
Economics --
Finance --
IT and Business Models --
Management --
Marketing
Аннотация: "Understanding how IT affects organizations and
businesses and how organizations and managers act when engaging in
IT investments are important issues. At best, IT is a source that
helps individuals and organizations to improve their performance
and meet their objectives. At worst, and often, it is an obstacle
that costs more to manage than it brings back. This book focuses on
how organizations manage IT."
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ХР (1)
Свободны: ХР (1)
