Электронный каталог

Sterne, Jim.
    Artificial Intelligence for Marketing: Practical Applications : учебное пособие / Jim Sterne. - United States America : Wiley, 2017. - 344, [4] с. - ISBN 978-1-119-40633-4 : 39.500тг.
Перевод заглавия: Искусственный интеллект для маркетинга: практическое применение

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
MARKETING, ARTIFICIAL, INTELLIGENCE
Аннотация: Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms―where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
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ХР (1)
Свободны: ХР (1)

Edwards, John.
    Sociolinguistics: A Very Short Introduction [Текст] / John Edwards. - USA : Oxford University Press, 2013. - 133, [4] с. - ISBN 978-0-19-985861-3 : 22.500тг.
Перевод заглавия: Социолингвистика: Очень краткое введение

Рубрики: Языкознание--Лингвистика

Кл.слова (ненормированные):
SOCIOLINGUISTICS
Аннотация: This Very Short Introduction deals with the social life of language: language in its sociocultural context. The field ranges from micro-analyses to broadly-based policy and planning undertakings. As such, this book draws from sociolinguistics, the sociology of language, and psycholinguistics. The relationship between language and identity - whether of an individual or a group - is a strong thread linking all the topics covered in the book.
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Hays, Priya.
    Advancing Healthcare Through Personalized Medicine : учебное пособие / Priya Hays. - [S. l.] : CRC Press (Taylor & Francis Group), 2017. - 167, [1] p. - ISBN 978-1-4987-6708-8 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
PERSONALIZED, MEDICINE
Аннотация: This innovative book provides a unique perspective on the biomedical and societal implications of personalized medicine and how it will help mitigate the healthcare crisis and rein in ever-growing expenditure. It introduces the reader to underlying concepts at the heart of personalized medicine - pharmacogenomics, targeted therapies and individualized diagnosis and treatment - and shows how, with the advent of genomic technologies, clinicians will have the capability to predict and diagnose disease more efficiently. Advocating a patient-centred approach at the heart of care, this introduction to personalized medicine, the science behind it, its economic effects, its effects upon patients and its overall implications for society will be invaluable to clinicians, to healthcare providers and to patients.
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Chang, Bliss J.
    Introduction to Evidence-based Medicine: Key Summaries for Common Medical Practices : учебное пособие / Bliss J. Chang, Timothy F. Fernandez. - [S. l.] : Elsevier, 2022. - 214 p. - ISBN 978-0-323-76033-1 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
BASED, MEDICINE
Аннотация: Be ready with specific evidence when you present patient plans during medical rounds! Concise and easy to use, Introduction to Evidence-Based Medicine: Key Summaries for Common Medical Practices simplifies the complexity of clinical studies using key landmark trials in the core medicine specialties. Ideal for those early in their medical education and career, this portable guide helps you make the most of your limited time by introducing and explaining classic studies, preparing you to seek out and quickly digest future evidence-based medicine information.
Доп.точки доступа:
Fernandez, Timothy F.

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Straus, Sharon E.
    Evidence-Based Medicine: How to Practice and Teach EBM : учебное пособие / Sharon E. Straus. - [S. l.] : Elsevier, 2019. - 324 p. - ISBN 978-0-7020-6296-4 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
evidece, based, medicine
Аннотация: Now in its fifth edition, this classic introduction to the practice and teaching of evidence-based medicine is written for busy clinicians at any stage of their career who want to learn how to practise and teach evidence-based medicine (EBM). It is short and practical, emphasizing direct clinical application of EBM and tactics to practise and teach EBM in real-time. The online toolkit includes Critical appraisal worksheets, Educational prescription, Pocket Cards, EBM calculators, Educational Prescriptions, Clinical Questions log, Self evaluations.
Доп.точки доступа:
Glasziou, Paul
Richardson, W. Scott

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Wilensky, Sara E.
    Essentials of Health Policy and Law / Sara E. Wilensky, Joel B. Teitelbaum. - [S. l.] : Jones&Bartlett Learning, 2020. - 350, [3] p. - ISBN 978-1-284-15158-9 : Б. ц.

Рубрики: Медицина

Кл.слова (ненормированные):
HEALTH, POLICY
Аннотация: Public opinion polls, media coverage, legal disputes, and policy debates at all levels of government and in private industry attest to the important place that individual health care and public health and safety hold in the minds of the American public, policymakers, and lawmakers. Essentials of Health Policy and Law, Fourth Edition provides students of public health, medicine, nursing, public policy, and health administration with an introduction to a broad range of seminal issues in U.S. health policy and law, analytic frameworks for studying these complex issues, and an understanding of the ways in which health policies and laws are formulated, implemented, and applied. Concise and straightforward, this text is particularly known for its focus on national health reform under the Affordable Care Act (ACA).
Доп.точки доступа:
Teitelbaum, Joel B.

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