Электронный каталог

Christine, Mallin.
    Corporate Governance [Текст] : Textbook / Mallin Christine, 6-th edition. - Australia : Oxford University Press, 2019. - 440 p. - ISBN 978-0-19-880676-9 : 33022-00t.тг., 33022.00t. тг.

Кл.слова (ненормированные):
China -- Corporate Governance -- South Africa -- Sytrategy
Аннотация: Written by leading subject expert Christine Mallin, Corporate Governance combines clear, accessible discussion of theory with a wealth of contemporary, global examples to introduce students to both the essential principles of the subject and how they apply in practice. In addition, broad coverage of international attitudes and approaches to governance allow students to develop a wider understanding of business issues in an increasingly globalized world.
Экземпляры всего: 3
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Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
Экземпляры всего: 2
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Bob, Tricker.
    Corporate Governance: Principles, Policies, and Practices [Текст] : Textbook / Tricker Bob, 4th Edition. - New York : Oxford University Press, 2019. - 568 p. - ISBN 978-0-19-880986-9 : 33022-08t.тг., 33022.08 t. тг.

Кл.слова (ненормированные):
Corporate Governance -- Corporate Law -- Franchising Law -- Leadership & Motivation
Аннотация: From the 'father of corporate governance' comes the new edition of this bestselling text, designed to equip students with a sound understanding of the frameworks that govern organizations. It offers comprehensive coverage of key principles combined with a strong practical focus through a clear three-part structure. This fourth edition provides a new focus for understanding corporate governance that goes far beyond the regulations, rules, and voluntary codes: it has a new emphasis throughout on culture. For the first time, a distinction is drawn between Western and Eastern perceptions of corporate governance, and new cases from China (including Huawei) further support this new approach.
Экземпляры всего: 3
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339.1(075)
К 63
Котлер, Ф. , Армстронг Гари
    Маркетинг негіздері [Текст] / Ф., Армстронг Гари Котлер, 17-басылым. - Алматы : "Ұлттық аударма бюросы"қоғамдық қоры, 2019. - 736 бет. - (Рухани жаңғыру). - ISBN 978-601-7943-39-4 : дар тг., дар. тг.

УДК	339.1(075)

Кл.слова (ненормированные):
Қаржы -- Маркетинг -- Менеджмент -- Экономика
Аннотация: Филип Котлер мен Гари Армстронгтың "Principles of Marketing" - "Маркетинг негіздері" оқулығы - бұған дейін түрлі саланың құрамдас бөліктері болып келген ақпаратты топтастырып, жүйелеу арқылы маркетингті өз алдына дербес білім саласына бөліп шығарған түбегейлі еңбек. Кітап қазіргі маркетинг аясындағы барлық түсініктер мен процестерге жан-жақты шолу жасай отырып, тұтынушы мен сатушы арасындағы байланысты егжей-тегжейлі қарастырады. Қазақ тіліне аударылған 17-басылым - бұл оқулықтың 40 жылдық даму тарихының синтезі. Тұтынушы үшін құндылық қалыптастыру, тұтынушы тарту, оны ұстап тұру, тұтынушыны қандай да бір бендтің тұрақты клиентіне айналдыру жолдары мен тәсілдері, ортадағы өзгерістерге ілесіп, икемделе білу секілді маркетинг міндеттері нақты мысалдар, кейстермен бекітіліп сипатталады.
Экземпляры всего: 11
ХР (11)
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811.1
M36
Mary, E. Whitten
    Creative Pattern Practice: A New Approach to Writing [Текст] / E. Whitten Mary. - United States of America : Harcourt College Pub, 1966. - 277 p. - Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business -- Creative Pattern Practice: A New Approach to Writing -- Economics -- Management
Аннотация: Creative Pattern Practice: A New Approach to Writing has grown out of the belief that the recent advances is the teaching of foreign Languages could prpfitably be applied to the teaching of the forms and structures of English . The principles of pattern practice, the derivation of rules from axamples, the imitation of models, and step-by-step learning are here put to constructive use in an approach that will be new and fresh to students.
Экземпляры всего: 1
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811.1
D84
Duane, B. Oyen
    Business Fluctuations and Forecasting [Текст] : Textbook / B. Oyen Duane. - United States of America : Dearborn Trade Pub, 1991. - 488 p. - ISBN 978-0884629221 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business Fluctuations and Forecasting -- Economics -- Management -- Marketing -- Mathematics
Аннотация: Business Fluctuations and Forecasting is designed for an upper division undergraduate economics class. Some teachers may find the text is also suitable for an MBA macroeconomics class. Students should have taken principles of microeconomics, principle of macroeconomics, colege algebra and statistics prior to using this book. A familiarity with calculus, especially in Chapter 7, is helpful but not essential.
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338
B63
Bixby, Michael B.
    The legal environment of business [Текст] / Caryn Beck-Dudley, Patrick J. Cihon. - United States of America : International Thomson Publishing, 1996. - 758 p. - ISBN 0-538-84484-1 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Management -- Marketing -- Mechanical -- The legal environment of business
Аннотация: Welcome to the study of legal issues in business. Just as business students must learn basic principles of accouting, marketing, economics, finance, management, statistics, and imformation sciences, The legal Environment of Business: A Practical Approach is designed ton provide students with fundamental knowledge concerning a series of critical legal and regulatory issues that affect business. Collectively, the authors of this book have taught law for thirty years and practiced law for twenty years. As a result, our book presents both practical (some would say "real world") and academic insights into the primary legal issues businesspersons need to understand. We believe The Legal Environment of Business ias a book students will read, uderstand, remember, enjoy, and, most importantly, use in their present or future careers.
Экземпляры всего: 1
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61
S10
S.K., Srivastava.
    A Complete Textbook of Medical Pharmacology [Текст] : Textbook / Srivastava S.K., Volume 1. - Naiwala : Avichal Publishing Company, 2014. - 836 p. - ISBN 978-81-7739-331-6 : Б. ц.

УДК

61

Кл.слова (ненормированные):
Cardiovascular -- Medical -- Medical Pharmacology -- Medicine -- Nervous system
Аннотация: A Complete Textbook of Medical Pharmacology is written for undergraduate medical students as per MCI regulations. The book has the following salient features: • All the topics have been covered uniformly with appropriate emphasis, relevant for undergraduates. • The concepts have been made clear and mechanism is clearly explained. Clinical uses of groups of drugs are clearly mentioned with preferred agent for each use with reasons thereof, wherever applicable. Adverse effects of drugs/groups of drugs are clearly mentioned in order of importance wherever applicable. • Certain chapters are especially incorporated to keep pace with the recent developments and to provide a comprehensive text coverage. These include: 1. Nitric Oxide and its role in Therapeutics, 2. Treatment of Shock, Drug Dependence and Drug Abuse, 3. Drug Therapy of Common Bacterial Infections, 4. Ocular Pharmacology, 5. Dental Pharmacology, 6. Therapeutic Gases, • Common Drug Poisoning, • Antidotes and Principles of Treatment. • Comments on Fixed Dose Combinations (FDCs) have been mentioned. • The formulations available in the Indian market with a few brand names have been included • Figures, Structures of drugs and Tables are purposeful, relevant and adequate.
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330
Z62
Zhakipbekov, D. S.
    Accouting policy and tax accouting policy of the entity: in schemes and tables. [Текст] : Education guidance / D. S. Zhakipbekov. - Almaty : Ekonomika, 2013. - 345 p. - ISBN 978-601-225-542-3 : 1300.00t. тг.

УДК

330

Кл.слова (ненормированные):
Accouting policy and tax accouting policy of the entity -- Financial reporting -- Intangible assets -- Inventories
Аннотация: The education guidance considers principles of the organization of accouting policy of the company. The education guidance is intended for preparation of bachelors, undegraduates, and also for practising accountants and auditors. Features of educational and practical benefit consists that the main theoretical and practical questions are provided in tables and schemes that allows to perceive information in easier form.
Экземпляры всего: 2
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811.1
M65
Michael, Best.
    The New Competition: Institutions of Industrial Restructuring [Текст] / Best Michael. - Great Britain : Harvard University Press, 1990. - 320 p. - ISBN 0-674-60925-5 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economic -- Managerial -- The New Competition
Аннотация: In this new book, Michael Best argues that we are currently witnessing the emergence of new principles of production and business organization in the industrial societies of the West. The "old competition", based on large-scale industrial production, is giving way to new forms of competition based on small firms acting as strategic agents in national and international markets. Best analyzes this development by drawing on a wide range of material from Britain, Europe, Japan and the United States. He examines the different perspectives on business organization during the age of Fordism - such as those developed by Galbraith, Holland and Chandler - and contrasts these accounts with the characteristics of successful competitiors in the contemporary "post-Fordist" age. He develops the paradigm of strategic planning in order to analyze firm, sector and intersector dynamics. He also draws out the implications of the new competition for industrial policy in Britain and elsewhere, giving partic
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