Электронный каталог

811.11
M65
Michael, Hammer, James Champy.
    Reengineering the Corporation: A Manifesto for Business Revolution [Текст] : Textbook / Hammer, James Champy Michael. - London : HarperCollins Publishers, 1994. - 231 p. - ISBN 1-85788-056-0 : Б. ц.

УДК

811.11

Кл.слова (ненормированные):
Economics -- Management -- Reengineering the Corporation -- Technology
Аннотация: Revised and updated for the new economy, this text describes how the radical redesign of a company's processes, organization and culture can achieve a quantum leap in performance. In the 1990s, reengineering was implemented in the back office, the factory and the warehouse. For the new century it is being applied to the front office and the revenue producing side of the business.
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811.1
S60
Silver, Gerald A.
    Data Communications for Business [Текст] / Gerald A. Silver, Second Edition. - United States of America : Congress Cataloging-in-publication, 1991. - 468 p. - ISBN 0-87835-437-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Computers -- Data Communications for Business -- Management -- Microeconomics -- Network Coding Theory
Аннотация: As communication technology has advanced, the need for a concise, understandable introduction to these new technologies has emerged. And Data Communications for Business fills that need. This second edition introduces readers to computers modems, fax machines, and more, with solid, extencive coverage of local area networks. It offers a logical, systematic presemntation, moving from an overview of today's communication ttechnology to specific discussions of computer hardware and software, data transmissions, and communications networks.
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811.1
D26
David, G. Goodman, Joseph S. Fosegan
    Business Records Control [Текст] : Textbook / Ernest D. Bassett, Sixth edition. - California : South-Western Publishing CO, 1987. - 245 p. - ISBN 0-538-11140-2 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business Records Control -- Computers -- Control theory -- Methodical -- Microeconomics
Аннотация: The 1980s have been referred to as the Information Age. management has moved high on the list of employment opportunities for people of all ages. The goall of Business records control, Sixth Edition, is to prepare students for an entry level position in records control, an important function in information management. Filing is a major element of records control. Upon completion of Business Records control, Sixth Edition , students will be able to index, code, and file by four methods - alphabetic, subject, numeric, and geagraphic. Students will also be aware of recent technology advancements that apply to records control and will be able to apply records control procedures on the job.
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811.1
W42
Weiers, Ronald M.
    Instrotuction to business statistics [Текст] / Ronald M. Weiers. - United States of America : The Dryden Press, 1991. - 1071 p. - ISBN 0-03-013183-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Instrotuction to business statistics -- Organization -- Philosophy -- Statistics -- Technology
Аннотация: A book is a very special link between author and reader. In a mystery novel, the author presents the reader with a maze of uncertainty, perplexity, and general quicksand. Intellectual smokescreens are up all the way to the "whodunit" ending. Unfortunately, many business statistics texts seem to be written the same way - except for the "whodunit" section. This text is specifically designedto be different. Its goals are (1) to be a friendly guide as you learn about business statistics, (2) to avoid quicksand that could inhibit either your interest or your learning, and (3) to earn and retain your trust in our ability to accomplish goals 1 and 2.
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338
D31
DeGeorge
    Business Ethics [Текст] : Textbook / DeGeorge, 5th Edition. - United of America : Prentice Hall, 1999. - 626 p. - ISBN 0-13-079772-3; 978-0130-797728 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Banking -- Business Ethics -- Economic -- Finance -- Technology
Аннотация: This book provides comprehensive, integrated coverage of the entire field of business ethics. It begins with an overview of today's business scene, then explores the basic tools and techniques of ethical analysis and moral reasoning and shows how they apply to a wide range of issues in all areas of business — including marketing, finance, management, strategic planning, computer systems, etc. Provides charts showing how to handle different ethical approaches and how to use the approaches in handling issues. Shows readers how to think through issues to conclusions -- presents both sides of an issue and shows how one can argue to a conclusion. Covers: MORAL REASONING IN BUSINESS: Conventional Morality and Ethical Relativism; Utility and Utilitarianism; Moral Duty, Rights, and Justice; Moral Responsibility, Virtue, and Moral Reasoning; MORAL ISSUES IN BUSINESS: Justice and Economic Systems; American Capitalism: Moral or Immoral?; Corporations and Morality; Safety, Risk, and Environmental Protection; Whistle Blowing; Marketing, Truth, and Advertising; Protecting Intellectual Property, Corporate Disclosure, and Insider Trading; Information Technology, Ethics, and Business; Workers, Rights: Employment, Wages, and Unions; Workers' Rights and Duties Within a Firm; Discrimination, Affirmative Action, and Reverse Discrimination; Accounting, Finance, Corporate Restructuring, and Ethical Investing; Professions in Business and Professions as Business; MORAL ISSUES IN INTERNATIONAL BUSINESS: The International Business System, Multinationals, and Morality; Corrupt Contexts, Cultural Diversity, and International Business; Famine, Natural Resources, and International Obligations. For anyone interested in domestic and international business ethics.
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338
J22
James, A. O'Brien
    Introduction to Information Systems in Business Management [Текст] : Textbook / A. O'Brien James, Subsequent Edition: Sixth edition. - United States of America : Richard d Irwin , 1991. - 608 p. - ISBN 978-0256088557 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Computer program -- Economics -- Introduction to Information Systems in Business Management -- Marketing -- Technology
Аннотация: This text is written as an introduction to information systems for business students. Thus, it uses a business management focus, which has been the primary reason for its success over five editions. Of course, like previous editions, the Sixth Edition is a major revision which provides up-to-date coverage that reflects the dynamic changes occuring in information systems technology, theory, and pedagogy. However, the text continues to have one ovveriding goal: to help business students become knowledgeable end users who will use information systems concepts and technology to solve business problems and pursue business opportunities.
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61
R66
Robert, Murray, Victor Rodwell, David Bender, Kathleen M. Botham
    Harper's Illustrated Biochemistry [Текст] : Textbook / Murray, Victor Rodwell, David Bender, Kathleen M. Botham Robert, 28th Edition. - New York : McGraw-Hill Medical, 2009. - 693 p. - ISBN 978-0071625913 : Б. ц.

УДК

61

Кл.слова (ненормированные):
Biochemistry -- Harper's Illustrated Biochemistry -- Medical -- Metabolism
Аннотация: The biochemistry text that every medical student must own--now in full color! A Doody's Core Title ESSENTIAL PURCHASE for 2011! Comprehensive, concise, and up-to-date, Harper's is unrivaled in its ability to clarify the link between biochemistry and the molecular basis of health and disease. The Twenty-Eighth Edition has undergone sweeping changes -- including a conversion to full-color artwork and the substantial revision and updating of every chapter -- all to reflect the latest advances in knowledge and technology and to make the text as up-to-date and clinically relevant as possible. Combining outstanding full-color illustrations with integrated coverage of biochemical diseases and clinical information, Harper's Illustrated Biochemistry offers an organization and clarity not found in any other text on the subject. Striking just the right balance between detail and brevity, Harpers Illustrated Biochemistry is essential for USMLE review and is the single best reference for learning the clinical relevance of a biochemistry topic.
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811.1
P33
Paul, LaREAU-EDWARD VOCKELL.
    The computer in the foreign Language curriculum [Текст] : Textbook / LaREAU-EDWARD VOCKELL Paul. - United States of America : Mitchell Publishing, 1989. - 189 p. - ISBN 0-394-39417-8 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Information Technology -- Telecommunications -- The computer in the foreign Language curriculum
Аннотация: The computer in the foreign Language curriculum is one in a series of books that deal with the integration of the use computer into specific methods areas. The other titles in this series, and their planned publication dates are: The computer in the English Curriculum.
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316.28
C22
Carl, H. Botan
    Strategic Communication Theory and Practice: The Cocreational Model [Текст] : Textbook / H. Botan Carl, 1st Edition. - USA : Wiley-Blackwell, 2017. - 256 p. - ISBN 978-047-06745-74; 978-04706-74-581 : Б. ц.

УДК

316.28

Кл.слова (ненормированные):
Audience -- Information Technology -- Markets -- Social Media -- Strategic Communication Theory and Practice
Аннотация: A guide to strategic communication that can be applied across a range of subfields at all three levels―grand strategic, strategic, and tactical communication Communication is a core function of every human organization so when you work with communication you are working with the very core of the organization. Written for students, academics, and professionals, Strategic Communication Theory and Practice: The Cocreational Model argues for a single unified field of strategic communication based in the three large core subfields of public relations, marketing communication, and health communication, as well as strategic communicators working in many other subfields such as political communication, issues management, crisis communication, risk communication, environmental and science communication, social movements, counter terrorism communication, public diplomacy, public safety and disaster management, and others. Strategic Communication Theory and Practice is built around a cocreational model that shifts the focus from organizational needs and the messages crafted to achieve them, to a publics-centered view placing publics and their ability to cocreate new meanings squarely in the center of strategic communication theory and practice. The author―a noted expert in the field―outlines the theories, campaign strategies, common issues, and cutting edge challenges facing strategic communication, including the role of social media, ethics, and intercultural strategic communication.
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СФ (1)
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811.1
T82
Tracy, Goss.
    The Last Word on Power: Executive Re-Invention for Leaders Who Must Make the Impossible Happen [Текст] / Goss Tracy, First Edition. - New York : Bantam Doubleday Dell, 1996. - 288 p. - ISBN 0-385-47492-X : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Leadership -- Organization -- The Last Word on Power
Аннотация: How leaders can achieve something meaningful—transform a brand, a workplace, a technology, themselves—beyond holding an influential position. Do you want to do work that is worthy of your time and talent? Do you want to make your mark on your industry, company, or within your community? Are you satisfied with the fact that reengineering, quality improvements, and other changes never really make a lasting impact? Then you need to go beyond the techniques of improvement and learn the skills that it takes to be extraordinary. The power to be extraordinary is not one we are born with. Rather, it is a power that one can learn, and Tracy Goss helps executives realize this power. Here in this book for the first time, Goss makes her coursework available to the general reader. Goss’s unique methodology shows how you how you can “put at risk the success you’ve become for the power of making the impossible happen.” She positions executives to take on the future that they dream about. She teaches how to behave differently so that you are free of past constraints. She shows how you can be at home in the environment in which you are constantly surrounded by threats, and how to transcend the ordinary to make the impossible happen. Her work has resulted in many important life changes and organizational reinventions worldwide.
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