Электронный каталог

811.1
A62
Antoinette, Meehan, Frances Watkins and Paul Emmerson.
    The Business. Intermediate. [Текст] : Teacher's Book. B1 / Meehan, Frances Watkins and Paul Emmerson Antoinette. - Thailand : Macmillan Publishers limited, 2007. - 143 p. - ISBN 978-1-4050-8186-3 : 4000-00t.тг., 4000.00t. тг.

УДК

811.1

Кл.слова (ненормированные):
Economics -- English -- Management -- Marketing -- The Business
Аннотация: The Business is a multi-level business English course which offers the student a cutting-adge blend of electronic and print material. The syllabus is organized by topic and has been developed from detailed research into business-related degree courses in leading European institutions.
Экземпляры всего: 5
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811.1
D53

    Dictionary. English-Russian. Russian-English [Текст] : Over 70 000 works. - Москва : Oxford University Press, 1994. - 623 p. - ISBN 0-19-864500-7 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Dictionary -- Словарь англо-русский -- Экономика
Аннотация: Oxford's new range of paperback pocket dictionaries is ideal for study, business, or home referrence, providing comprehensive coverage of the world's major languages at an affordable price.
Экземпляры всего: 1
ХР (1)
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65
P50
Peter, John Williams.
    A Handbook on Accession to the WTO [Текст] / John Williams Peter. - New York : Cambridge University Press, 2008. - 260 с. - ISBN 978-0-521-42594-0 : Б. ц.

УДК

65

Кл.слова (ненормированные):
A Handbook on Accession to the WTO -- Economics -- Information Tecnology
Аннотация: This guide has been prepared to assist public understanding of the process of acession to the WTO. The WTO Ministerial conference and the General Council have the exclusive right to adopt interpretations of the Marakesh agreement Establishing the WTo and its Multilateral Trade Agreements. This guide is not intended to, and does not provide, a legal interpretation of WTO provisions.
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ХР (3)
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811.1
E71
Ernest, A. Lynton., Sandra E. Elman
    New Priorities for the University: Meeting Society's Needs for Applied Knowledge and Competent Individuals [Текст] / A. Lynton., Sandra E. Elman Ernest, 1st Edition. - United States of America : Jossey-Bass, 1987. - 216 p. - (Jossey Bass Higher & Adult Education Series). - ISBN 1-55542-029-X : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- New Priorities for the University -- Political
Аннотация: This book explains how changing conditions are demanding new priorities for higher education--to educate people to cope with careers that require lifelong learning, cooperate in applying new knowledge, and serve as a source of problem-solving expertise in all areas of society.
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811.1
M65
Michael, Best.
    The New Competition: Institutions of Industrial Restructuring [Текст] / Best Michael. - Great Britain : Harvard University Press, 1990. - 320 p. - ISBN 0-674-60925-5 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economic -- Managerial -- The New Competition
Аннотация: In this new book, Michael Best argues that we are currently witnessing the emergence of new principles of production and business organization in the industrial societies of the West. The "old competition", based on large-scale industrial production, is giving way to new forms of competition based on small firms acting as strategic agents in national and international markets. Best analyzes this development by drawing on a wide range of material from Britain, Europe, Japan and the United States. He examines the different perspectives on business organization during the age of Fordism - such as those developed by Galbraith, Holland and Chandler - and contrasts these accounts with the characteristics of successful competitiors in the contemporary "post-Fordist" age. He develops the paradigm of strategic planning in order to analyze firm, sector and intersector dynamics. He also draws out the implications of the new competition for industrial policy in Britain and elsewhere, giving partic
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811.1
C22
Carl, Sewell, Paul B. Brown
    Customers for Life: How to Turn That One-Time Buyer Into a Lifetime Customer [Текст] / Sewell, Paul B. Brown Carl. - New York : Pocket Books, 1990. - 175 p. - ISBN 0-671-74795-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Customers for Life -- Economics -- Finance
Аннотация: In this completely revised and updated edition of the customer service classic, Carl Sewell enhances his time-tested advice with fresh ideas and new examples and explains how the groundbreaking “Ten Commandments of Customer Service” apply to today’s world. Drawing on his incredible success in transforming his Dallas Cadillac dealership into the second largest in America, Carl Sewell revealed the secret of getting customers to return again and again in the original Customers for Life. A lively, down-to-earth narrative, it set the standard for customer service excellence and became a perennial bestseller. Building on that solid foundation, this expanded edition features five completely new chapters, as well as significant additions to the original material, based on the lessons Sewell has learned over the last ten years. Sewell focuses on the expectations and demands of contemporary consumers and employees, showing that businesses can remain committed to quality service in the fast-paced new millennium by sticking to his time-proven approach: Figure out what customers want and make sure they get it. His “Ten Commandants” provide the essential guidelines, including: • Underpromise, overdeliver: Never disappoint your customers by charging them more than they planned. Always beat your estimate or throw in an extra service free of charge.
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811.1
P56
PhD., Michael LeBOEUF.
    How to win customers and keep them for life [Текст] / Michael LeBOEUF PhD. - New York : Berkley Books, 1987. - 190 p. - ISBN 0-425-11468-6 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business -- History -- How to win customers and keep them for life -- Management
Аннотация: How to Win Customers and Keep Them for Life is a hard-hitting, action-ready rewards-and-incentives program for creating a winning sales team. Written by Michael LeBoeuf, one of the nation's foremost business consultants, this practical no-nonsense guide tells you everything you need to know about successful selling-and most important of all-how to win customers for life.
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659.4
К 60
Колесниченко, Олеся.
    PR по-азиатски. Честно о коммуникациях в Центральной Азии. [Текст] / Олеся Колесниченко. - СПб. : Питер, 2022. - 192 с. - (Бизнес-психология). - ISBN 978-5-4461-2982-9 : 5000.00т. тг.

УДК

659.4

Кл.слова (ненормированные):
PR по-азиатски -- E01D205C901BE73FЖурналистика -- Маркетинг -- Связи с общественностью
Аннотация: Восток - дело тонкое, для успешного проведения PR - кампаний в странах с восточным менталитетом, таких как Казахстан и государства Центральной Азии, придется учитывать характерные особенности и традиции этого региона и научиться соблюдать баланс личных знакомств и результата, который ставит перед вами клиент или руководитель. Олеся Колесниченко делится примерами из своей 18-летней практики, которые в свое время позволили ей вывести один из брендов на первое место по количеству публикаций в информационном поле и улучшить его представленность в СМИ Центральной Азии в пять раз.
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811.1
J25
Jared, Diamond.
    Collapse: How Societies Choose to Fail or Succeed [Текст] / Diamond Jared, Revised Edition. - United States of America : Penguin Books, 2011. - 608 p. - ISBN 978-0143117001 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Collapse -- Economics -- History -- Language -- Management -- Political
Аннотация: In Jared Diamond’s follow-up to the Pulitzer-Prize winning Guns, Germs and Steel, the author explores how climate change, the population explosion and political discord create the conditions for the collapse of civilization. Diamond is also the author of Upheaval: Turning Points for Nations in Crisis Environmental damage, climate change, globalization, rapid population growth, and unwise political choices were all factors in the demise of societies around the world, but some found solutions and persisted. As in Guns, Germs, and Steel, Diamond traces the fundamental pattern of catastrophe, and weaves an all-encompassing global thesis through a series of fascinating historical-cultural narratives. Collapse moves from the Polynesian cultures on Easter Island to the flourishing American civilizations of the Anasazi and the Maya and finally to the doomed Viking colony on Greenland. Similar problems face us today and have already brought disaster to Rwanda and Haiti, even as China and Australia are trying to cope in innovative ways. Despite our own society’s apparently inexhaustible wealth and unrivaled political power, ominous warning signs have begun to emerge even in ecologically robust areas like Montana.
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    Problems of sustanable development of the agrarian sector of Kazakhstan in the process of joining to WTO. [Текст] / Editor Professor O.Sabden, Ministry of education and science of the RK. - Almaty : Institute of Economics, 2006. - 35 p. - ISBN 9965-462-78-X : Б. ц.

Кл.слова (ненормированные):
Economics -- Political -- Problems of sustanable development
Аннотация: in this brochure the results of join project of the Russian Center "Eco-Accord" executed by employees of the Institute of Economics of the Ministry of Education and Science, Institute of economic researches of the Ministry of Economics and Budgetary Planning and the Ministry of Agriculture of the Republic of Kazakhstan are submitted. The team of authors gives an estimation of the agrarian sector of the country in conditions of joining to World trade organization (WTO), tendencies of foreign trade turnover of agricultural production are revealed and characteristic of the requirements showed to agricultural production is given, offers and recommendations to the state structures on mitigation of possible negative consequences of liberalization of trade and maintenance of sustainable development of agricultural sector of the Republic Kazakhstan are produced.
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