• Кенжеғали Сағадиев
    атындағы Халықаралық Бизнес
    Университетінің ғылыми кітапханасы
  • Научная библиотека
    Университета Международного
    Бизнеса им. Кенжегали Сагадиева
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Orville, C. Walker, John Mullins
    Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville. - [Б. м.] : McGraw-Hill Education, 2010. - 368 с. - ISBN 978-0-07-338115-2 : 13440.00 тг.

Кл.слова (ненормированные):
Marketing -- Strategy
Аннотация: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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Orville, C. Walker, John Mullins Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville, 2010. - 368 с.

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Orville, C. Walker, John Mullins Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville, 2010. - 368 с.


Orville, C. Walker, John Mullins
    Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville. - [Б. м.] : McGraw-Hill Education, 2010. - 368 с. - ISBN 978-0-07-338115-2 : 13440.00 тг.

Кл.слова (ненормированные):
Marketing -- Strategy
Аннотация: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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John, W. Newstrom, Keith Davis
    at Work Tenth Edition [Текст] : Human Behavior at Work / W. Newstrom, Keith Davis John. - Boston : McGraw-Hill, 1997. - (International Edition). - ISBN 0-07-046504-5 : Б. ц.

Кл.слова (ненормированные):
Organizational -- Behavior
Аннотация: This revised text includes many new topics and concepts from contemporary organizational behaviour literature and actual practice. In addition to maintaining the style and learning aids of past editions, this edition includes many real company examples. The text covers systems models; employee communication asnd employee attitudes; and empowerment and participation.
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John, W. Newstrom, Keith Davis at Work Tenth Edition [Текст] : Human Behavior at Work / W. Newstrom, Keith Davis John, 1997

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John, W. Newstrom, Keith Davis at Work Tenth Edition [Текст] : Human Behavior at Work / W. Newstrom, Keith Davis John, 1997


John, W. Newstrom, Keith Davis
    at Work Tenth Edition [Текст] : Human Behavior at Work / W. Newstrom, Keith Davis John. - Boston : McGraw-Hill, 1997. - (International Edition). - ISBN 0-07-046504-5 : Б. ц.

Кл.слова (ненормированные):
Organizational -- Behavior
Аннотация: This revised text includes many new topics and concepts from contemporary organizational behaviour literature and actual practice. In addition to maintaining the style and learning aids of past editions, this edition includes many real company examples. The text covers systems models; employee communication asnd employee attitudes; and empowerment and participation.
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Roger, LeRoy Miller, David D. VanHoose
    Modern Money and Banking [Текст] / LeRoy Miller, David D. VanHoose Roger, Мягкая обложка. - Singapore : McGraw-Hill, 1993. - 794 c. - ISBN 0-07-112741-0, 0-07-042335-0 : Б. ц.

Кл.слова (ненормированные):
Banking -- Modern Money
Аннотация: This Third Edition of Modern Money and Banking helps readers keep up with the fast paced world of finance. It presents today's questions and answers-ensuring that readers have the most accurate and current information available. The success of the previous two editions stem from the book's presentation of money and banking theories, concepts, and applications in a manner that guarantees high interest and full understanding. . . and this edition continues to carry over that proven formula.
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Roger, LeRoy Miller, David D. VanHoose Modern Money and Banking [Текст] / LeRoy Miller, David D. VanHoose Roger, 1993. - 794 c

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Roger, LeRoy Miller, David D. VanHoose Modern Money and Banking [Текст] / LeRoy Miller, David D. VanHoose Roger, 1993. - 794 c


Roger, LeRoy Miller, David D. VanHoose
    Modern Money and Banking [Текст] / LeRoy Miller, David D. VanHoose Roger, Мягкая обложка. - Singapore : McGraw-Hill, 1993. - 794 c. - ISBN 0-07-112741-0, 0-07-042335-0 : Б. ц.

Кл.слова (ненормированные):
Banking -- Modern Money
Аннотация: This Third Edition of Modern Money and Banking helps readers keep up with the fast paced world of finance. It presents today's questions and answers-ensuring that readers have the most accurate and current information available. The success of the previous two editions stem from the book's presentation of money and banking theories, concepts, and applications in a manner that guarantees high interest and full understanding. . . and this edition continues to carry over that proven formula.
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Alvin, A. Arens, James K. Loebbecke
    Auditing [Текст] : An Integrated Approach. Eighth Edition / A. Arens, James K. Loebbecke Alvin. - USA : Prentice Hall, 2000. - 828 с. - (International Edition). - ISBN 0-13-086915-5 : Б. ц.

Кл.слова (ненормированные):
Auditing
Аннотация: This text offers complete coverage of the entire audit process, providing step-by-step examinations of each audit before relating them to the overall process. It is oriented to non-complex computerized accounting systems and integrates data on information technology throughout.
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Alvin, A. Arens, James K. Loebbecke Auditing [Текст] : An Integrated Approach. Eighth Edition / A. Arens, James K. Loebbecke Alvin, 2000. - 828 с

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Alvin, A. Arens, James K. Loebbecke Auditing [Текст] : An Integrated Approach. Eighth Edition / A. Arens, James K. Loebbecke Alvin, 2000. - 828 с


Alvin, A. Arens, James K. Loebbecke
    Auditing [Текст] : An Integrated Approach. Eighth Edition / A. Arens, James K. Loebbecke Alvin. - USA : Prentice Hall, 2000. - 828 с. - (International Edition). - ISBN 0-13-086915-5 : Б. ц.

Кл.слова (ненормированные):
Auditing
Аннотация: This text offers complete coverage of the entire audit process, providing step-by-step examinations of each audit before relating them to the overall process. It is oriented to non-complex computerized accounting systems and integrates data on information technology throughout.
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David, S. Kidwell
    Financial Institutions, Markets And Money [Текст]. Seventh edition / S. Kidwell David, L. Peterson, David W. Blackwell Richard. - USA : Harcourt College Pub, 2000. - 912 с. - ISBN 0-03-025741-7 : Б. ц.

Кл.слова (ненормированные):
Financial -- Markets -- Money
Аннотация: Now in it's seventh edition, Financial Institutions, Markets, and Money continues to lead the market in the introductory course for financial institutions. The text's descriptive, balanced overview of the U.S. financial system, its primary institutions and markets, coupled with an introduction to international markets, creates a presentation truly reflective of today's global marketplace.
Доп.точки доступа:
Richard, L. Peterson, David W. Blackwell

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David, S. Kidwell Financial Institutions, Markets And Money [Текст]. Seventh edition / S. Kidwell David, L. Peterson, David W. Blackwell Richard, 2000. - 912 с.

515.
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David, S. Kidwell Financial Institutions, Markets And Money [Текст]. Seventh edition / S. Kidwell David, L. Peterson, David W. Blackwell Richard, 2000. - 912 с.


David, S. Kidwell
    Financial Institutions, Markets And Money [Текст]. Seventh edition / S. Kidwell David, L. Peterson, David W. Blackwell Richard. - USA : Harcourt College Pub, 2000. - 912 с. - ISBN 0-03-025741-7 : Б. ц.

Кл.слова (ненормированные):
Financial -- Markets -- Money
Аннотация: Now in it's seventh edition, Financial Institutions, Markets, and Money continues to lead the market in the introductory course for financial institutions. The text's descriptive, balanced overview of the U.S. financial system, its primary institutions and markets, coupled with an introduction to international markets, creates a presentation truly reflective of today's global marketplace.
Доп.точки доступа:
Richard, L. Peterson, David W. Blackwell

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Paul, R. Krugman, Maurice Obstfeld
    International Economics [Текст] : Theory and Policy / R. Krugman, Maurice Obstfeld Paul. - USA : Addison-Wesley, 2000. - 750 c. - (International Economics). - ISBN 0-321-07727-X : Б. ц.

Кл.слова (ненормированные):
Economics -- International
Аннотация: Krugman and Obstfeld provide a unified model of open-economy macroeconomics based upon an asset-market approach to exchange rate determination with a central role for expectations.
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Paul, R. Krugman, Maurice Obstfeld International Economics [Текст] : Theory and Policy / R. Krugman, Maurice Obstfeld Paul, 2000. - 750 c

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Paul, R. Krugman, Maurice Obstfeld International Economics [Текст] : Theory and Policy / R. Krugman, Maurice Obstfeld Paul, 2000. - 750 c


Paul, R. Krugman, Maurice Obstfeld
    International Economics [Текст] : Theory and Policy / R. Krugman, Maurice Obstfeld Paul. - USA : Addison-Wesley, 2000. - 750 c. - (International Economics). - ISBN 0-321-07727-X : Б. ц.

Кл.слова (ненормированные):
Economics -- International
Аннотация: Krugman and Obstfeld provide a unified model of open-economy macroeconomics based upon an asset-market approach to exchange rate determination with a central role for expectations.
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Sam, McCarter.
    Ielts Testbuilder 2 [Текст] : Test that teach / McCarter Sam. - Мягкая обложка. - [Б. м.] : Macmillan Publishers Limited, 2011. - 176 с. - ISBN 978-0230-02883-8 : 126005 тг.

Аннотация: Designed to improve exam performance and increase language competence for success in IELTS Includes four completely new practice tests Further Practice and Guidance pages Accompanying audio CD contains all four listening tests Complete answer key with useful explanations.
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Sam, McCarter. Ielts Testbuilder 2 [Текст] : Test that teach / McCarter Sam, 2011. - 176 с

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Sam, McCarter. Ielts Testbuilder 2 [Текст] : Test that teach / McCarter Sam, 2011. - 176 с


Sam, McCarter.
    Ielts Testbuilder 2 [Текст] : Test that teach / McCarter Sam. - Мягкая обложка. - [Б. м.] : Macmillan Publishers Limited, 2011. - 176 с. - ISBN 978-0230-02883-8 : 126005 тг.

Аннотация: Designed to improve exam performance and increase language competence for success in IELTS Includes four completely new practice tests Further Practice and Guidance pages Accompanying audio CD contains all four listening tests Complete answer key with useful explanations.
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    Essentials of Management Information Systems.Fourth Edition : Organization and Technology in the Networked Enterprise / C. Laudon, Jane Price Laudon Kenneth. - USA : Prentice Hall, 2010. - 509 c. - ISBN 0-13-019323-2 : Б. ц.

Кл.слова (ненормированные):
Essentials -- Information Systems -- Management
Аннотация: For undergraduate and graduate level MIS and information systems courses taught in MIS, IS, CIS, Business and Management departments. It is well-suited for courses on the quarter system and those that combine a MIS text with hands-on software, projects, or case studies. This text prepares students for the constantly changing demands of using information systems as managers in today's fast-paced organizations - first by relating MIS to management, the organization and technology, focusing on the importance of integrating these elements; second by tracking emerging technologies and organizational trends; and third by consistently using examples taken from real businesses, both domestic and foreign.
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Essentials of Management Information Systems [Текст] . Fourth Edition : Organization and Technology in the Networked Enterprise / C. Laudon, Jane Price Laudon Kenneth, 2010. - 509 c

518.
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Essentials of Management Information Systems [Текст] . Fourth Edition : Organization and Technology in the Networked Enterprise / C. Laudon, Jane Price Laudon Kenneth, 2010. - 509 c



    Essentials of Management Information Systems.Fourth Edition : Organization and Technology in the Networked Enterprise / C. Laudon, Jane Price Laudon Kenneth. - USA : Prentice Hall, 2010. - 509 c. - ISBN 0-13-019323-2 : Б. ц.

Кл.слова (ненормированные):
Essentials -- Information Systems -- Management
Аннотация: For undergraduate and graduate level MIS and information systems courses taught in MIS, IS, CIS, Business and Management departments. It is well-suited for courses on the quarter system and those that combine a MIS text with hands-on software, projects, or case studies. This text prepares students for the constantly changing demands of using information systems as managers in today's fast-paced organizations - first by relating MIS to management, the organization and technology, focusing on the importance of integrating these elements; second by tracking emerging technologies and organizational trends; and third by consistently using examples taken from real businesses, both domestic and foreign.
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J., David Spiceland, James F. Sepe, Mark W. Nelson, Lawrence A. Tomassini
    Intermediate Accounting [Текст]. Fifth Edition / David Spiceland, James F. Sepe, Mark W. Nelson, Lawrence A. Tomassini J. - Singapore : McGraw-Hill/Irwin, 2009. - 1203 с. - ISBN 978-007-127240-7 : 15001.00 тг.

Кл.слова (ненормированные):
Accounting -- Intermediate
Аннотация: Product Description: Rated the most satisfying textbook by students in independent research, Spiceland/Sepe/Nelson/Tomassini's "Intermediate Accounting, Fifth edition", has the quality, flexibility, and attention to detail students need to master a challenging subject. It's your vehicle to success in the intermediate accounting course and beyond! Spiceland/Sepe/Nelson/Tomassini provides a decision maker's perspective to emphasize the professional judgment and critical thinking skills required of accountants today. Reviewers, instructors, and student users of Spiceland have enthusiastically embraced the relaxed, conversational writing style that engages students in an enjoyable and effective learning experience.
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J., David Spiceland, James F. Sepe, Mark W. Nelson, Lawrence A. Tomassini Intermediate Accounting [Текст]. Fifth Edition / David Spiceland, James F. Sepe, Mark W. Nelson, Lawrence A. Tomassini J., 2009. - 1203 с.

519.
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J., David Spiceland, James F. Sepe, Mark W. Nelson, Lawrence A. Tomassini Intermediate Accounting [Текст]. Fifth Edition / David Spiceland, James F. Sepe, Mark W. Nelson, Lawrence A. Tomassini J., 2009. - 1203 с.


J., David Spiceland, James F. Sepe, Mark W. Nelson, Lawrence A. Tomassini
    Intermediate Accounting [Текст]. Fifth Edition / David Spiceland, James F. Sepe, Mark W. Nelson, Lawrence A. Tomassini J. - Singapore : McGraw-Hill/Irwin, 2009. - 1203 с. - ISBN 978-007-127240-7 : 15001.00 тг.

Кл.слова (ненормированные):
Accounting -- Intermediate
Аннотация: Product Description: Rated the most satisfying textbook by students in independent research, Spiceland/Sepe/Nelson/Tomassini's "Intermediate Accounting, Fifth edition", has the quality, flexibility, and attention to detail students need to master a challenging subject. It's your vehicle to success in the intermediate accounting course and beyond! Spiceland/Sepe/Nelson/Tomassini provides a decision maker's perspective to emphasize the professional judgment and critical thinking skills required of accountants today. Reviewers, instructors, and student users of Spiceland have enthusiastically embraced the relaxed, conversational writing style that engages students in an enjoyable and effective learning experience.
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Jeffrey, Sachs, Stephen Parker, Wing Thye Woo.
    Economies in Transition [Текст] : Comparing Asia and Eastern Europe / Sachs, Stephen Parker, Wing Thye Woo Jeffrey. - London, England : MIT Press, 1997. - 412 с. - ISBN 9780262731201 : Б. ц.

Аннотация: In 1994, the Asia Foundation's Center for Asian Pacific Affairs began a two-year project to compare the transitions of selected East European and Asian economies from centrally-planned communist systems to market economies. The goal was to shed light on the transition process through an understanding of the underlying economic and institutional dynamics.
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Jeffrey, Sachs, Stephen Parker, Wing Thye Woo. Economies in Transition [Текст] : Comparing Asia and Eastern Europe / Sachs, Stephen Parker, Wing Thye Woo Jeffrey, 1997. - 412 с.

520.
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Jeffrey, Sachs, Stephen Parker, Wing Thye Woo. Economies in Transition [Текст] : Comparing Asia and Eastern Europe / Sachs, Stephen Parker, Wing Thye Woo Jeffrey, 1997. - 412 с.


Jeffrey, Sachs, Stephen Parker, Wing Thye Woo.
    Economies in Transition [Текст] : Comparing Asia and Eastern Europe / Sachs, Stephen Parker, Wing Thye Woo Jeffrey. - London, England : MIT Press, 1997. - 412 с. - ISBN 9780262731201 : Б. ц.

Аннотация: In 1994, the Asia Foundation's Center for Asian Pacific Affairs began a two-year project to compare the transitions of selected East European and Asian economies from centrally-planned communist systems to market economies. The goal was to shed light on the transition process through an understanding of the underlying economic and institutional dynamics.
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