Yi, Zhixian.
Marketing Services and Resources in Information
Organizations [Текст] : учебное пособие / Zhixian Yi. - [Б. м. : б.
и.]. - (Chandos Information Professional Series). - Б. ц.
Перевод заглавия: Маркетинговые услуги и ресурсы в
информационных организациях
Аннотация: With the rapid development of information and
communication technology and increasingly intense competition with
other organizations, information organizations face a pressing need
to market their unique services and resources and reach their user
bases in the digital age. Marketing Services and Resources in
Information Organizations explores a variety of important and
useful topics in information organisations based on the author’s
marketing courses and his empirical studies on Australian academic
librarians’ perceptions of marketing services and resources. This
book provides an introduction to marketing, the marketing process,
and marketing concepts, research, mix and branding, and much more.
Readers will learn strategic marketing planning, implementation,
and evaluation, effective techniques for promoting services and
resources, and effective social media and Web 2.0 tools used to
promote services and resources.
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