Электронный каталог

811.1
D84
Duane, L. Davis
    Business Research for Decision Making [Текст] / L. Davis Duane, 6th Edition. - United States of America : Thomson-Brooks/Cole, 2004. - 584 p. - (Duxbury Applied Series). - ISBN 978-0534404826 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Business Communication -- Business Research for Decision Making -- Management -- Statistics
Аннотация: Duane L. Davis provides a contemprorary view of basic concepts, techniques, and uses of research in the business environment. Managers and future managers will benefit from its practical, hands-on approach that-illustrates techniques to plan, collect, organize, and assimeilate information to make informed decisions.
Экземпляры всего: 2
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Свободны: ХР (2)

338
L50
Lehman, Carol M.
    Business communication [Текст] : Textbook / Debbie D. DuFrene, 12th ed. - United States of America : International Thomson Publishing, 1998. - 537 p. - ISBN 0-538-87520-8 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business communication -- Management -- Marketing -- Strategic Business Planning
Аннотация: Established as a clfssic and known for its strong theoretical base, this text maintained its relevance in the dynamic environment of contemprorary business! The hallmarks of each edition - impeccable research, comprehensive coverage, and excellent writing - are not only continued in this Twelth Edition, but improved upon. What's more, the authors brought a dynamic new focus to the text, one tat reflects the growing integration within the field of Business Communication. The Stratetegic Model for Communication teaches students how communication is influenced by dynamic by dynamic environmental forces!
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
K81
Kramer, Melinda G.
    Business communication in context [Текст] : Textbook / Melinda G. Kramer. - New Jersey : Prentice Hall, 2001. - 598 p. - ISBN 0-13-484561-4 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Business communication in context -- Economics -- Management -- Marketing -- PSYCHOLOGY
Аннотация: This book began with my students - at Purdue University's Krannert Graduate School of Management, at Geargetown University's School of Business Administration, at Prince George's Community College, and in my corporate training seminars. in any given semester, the majority of the people in these classes are adults with work experience, often management experience. Many are familiar with the fundamentals of marketing, information systems, accouting, finance, human resources, and the other functional areas of management either through course work already completed or through on-the-job experience. They are in school because they want to improve their promotability, move into a related career area, or switch careers entirely. These are people who already know somethig about business basics.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)