Lynn, Van der Wagen, Lauren White.
Event Management: For Tourism, Cultural,
Business and Sporting Events [Текст] : Textbook / Van der Wagen,
Lauren White Lynn, 5th edition. - Australia : Cengage Learning
Australia, 2018. - 544 p. -
ISBN 978-0170394451 :
127000.00t. тг.
Кл.слова (ненормированные):
Business --
Event Management --
Servise Industry --
Tourism
Аннотация: Events Management: For Tourism, Cultural,
Business, and Sporting Events, 5e is a comprehensive learning
resource for students of the Diploma of Event Management and
undergraduate students in Event Management. This edition adopts a
scaffolded learning pedagogy, helping students move through the
material logically and efficiently while building on their
understanding of tourism, cultural, business and sporting events.
Case studies highlighting local and global events add context and
introduce students to best practices of managing events of various
scales and geographical contexts.
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