Электронный каталог

334.7
B18
Ball, Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S.
    International Business: The Challenge of Global Competition [Текст] : Textbook / Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S. Ball, Eighth Edition. - New York : McGraw-Hill Higher Education, 2002. - 710 p. - ISBN 0-07-235676-6 : 5800.00t. тг.

УДК

334.7

Кл.слова (ненормированные):
Economics -- Finance -- International Business -- Management -- Marketing
Аннотация: International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
A58
Anis, A. Dani, Caroline Moser
    Assets, Livelihoods, and Social Policy (New Frontiers of Social Policy) [Текст] : Textbook / A. Dani, Caroline Moser Anis, Illustrated Edition. - Washington : World Bank Publications, 2008. - 360 360 p. - ISBN 978-0821369951 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Assets, Livelihoods, and Social Policy -- Economics -- International Business -- Policy -- Relations
Аннотация: Given the lack of adequate universal social welfare for those unable to find jobs in the salaried formal sector, the livelihoods and well-being of most poor people depends heavily on their asset base. This includes their ability to access and accumulate assets, obtain decent returns from these assets, and use their asset base to manage risks. 'Assets, Livelihoods, and Social Policy' discusses the diverse strategies adopted by people in different contexts to accumulate assets through migration, housing investments, natural resources management, and informal businesses. An asset-based social policy can strengthen asset accumulation strategies as well as help the poor overcome the constraints of unfavorable institutional environments.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

339.9
S10
S.J., Gerald F Cavanagh.
    American Business Values: With International Perspectives [Текст] : Textbook / Gerald F Cavanagh S.J., 4th edition. - New Jersey : Pearson, 1997. - 336 p. - ISBN 978-0135182345 : Б. ц.

УДК

339.9

Кл.слова (ненормированные):
American Business Values -- Bank -- Leadership -- Management -- Strategy
Аннотация: Scholarly and well-researched, this unique exploration of the values, ethics, and beliefs of American business begins with the history of the free market system; explains how the values of the organization can influence the values of the individual; and helps students discover their own personal values and goals. Drawing on insights from moral philosophy, economics, social history, psychology, and sociology, it presents both traditional business values and the contemporary challenges to these values, and offers comparisons from a global perspective.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
A33
Alexander, Osterwalder, Yves Pigneur.
    Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers [Текст] : Textbook / Osterwalder, Yves Pigneur Alexander, 1st edition. - United States of America : Wiley, 2010. - 288 p. - (The Strategyzer Series). - ISBN 978-0470876411 : 20198.30t. тг.

УДК

338

Кл.слова (ненормированные):
Business Model Generation -- Economics -- Management -- Marketing
Аннотация: Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

811.1
J74
John, Allison, Marie Kavanagh, Karen Richardson, John Sydes, Paul Emmerson.
    The Business 2.0 Pre-intermediate [Текст] : Student's Book with e-Workbook / Allison, Marie Kavanagh, Karen Richardson, John Sydes, Paul Emmerson John. - London : Hueber Verlag GmbH, 2014. - 159 p. - ISBN 978-0-230-43780-7 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- English -- Management -- Marketing -- The Business 2.0 Pre-intermediate
Аннотация: Based on the success of the original edition, The Business 2.0 continues to offer Business English students the fundamentals and skills they need to succeed in the competitive international business environment.
Экземпляры всего: 3
ХР (3)
Свободны: ХР (3)

811.11
J74
John, Allison.
    The Business 2.0. B1+ Intermediate [Текст] : Student's Book / Allison John, 2nd edition. - London : MACMILLAN ENGLISH, 2014. - 160 p. - ISBN 978-0230-43788-3 : Б. ц.

УДК

811.11

Кл.слова (ненормированные):
Economics -- Language -- Management -- Marketing -- The Business 2.0. B1+ Intermediate
Аннотация: Based on the success of the original The Business 20 continues to offer Business English students the fundamentals and skills they need to succeed in the competitive international business environment
Экземпляры всего: 9
ХР (9)
Свободны: ХР (9)

338
D31
DeGeorge
    Business Ethics [Текст] : Textbook / DeGeorge, 5th Edition. - United of America : Prentice Hall, 1999. - 626 p. - ISBN 0-13-079772-3; 978-0130-797728 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Banking -- Business Ethics -- Economic -- Finance -- Technology
Аннотация: This book provides comprehensive, integrated coverage of the entire field of business ethics. It begins with an overview of today's business scene, then explores the basic tools and techniques of ethical analysis and moral reasoning and shows how they apply to a wide range of issues in all areas of business — including marketing, finance, management, strategic planning, computer systems, etc. Provides charts showing how to handle different ethical approaches and how to use the approaches in handling issues. Shows readers how to think through issues to conclusions -- presents both sides of an issue and shows how one can argue to a conclusion. Covers: MORAL REASONING IN BUSINESS: Conventional Morality and Ethical Relativism; Utility and Utilitarianism; Moral Duty, Rights, and Justice; Moral Responsibility, Virtue, and Moral Reasoning; MORAL ISSUES IN BUSINESS: Justice and Economic Systems; American Capitalism: Moral or Immoral?; Corporations and Morality; Safety, Risk, and Environmental Protection; Whistle Blowing; Marketing, Truth, and Advertising; Protecting Intellectual Property, Corporate Disclosure, and Insider Trading; Information Technology, Ethics, and Business; Workers, Rights: Employment, Wages, and Unions; Workers' Rights and Duties Within a Firm; Discrimination, Affirmative Action, and Reverse Discrimination; Accounting, Finance, Corporate Restructuring, and Ethical Investing; Professions in Business and Professions as Business; MORAL ISSUES IN INTERNATIONAL BUSINESS: The International Business System, Multinationals, and Morality; Corrupt Contexts, Cultural Diversity, and International Business; Famine, Natural Resources, and International Obligations. For anyone interested in domestic and international business ethics.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
S81

    Starting Your Own Business [Текст] : Expert advice from the U.S. Small Business Administration / Compiled by DR. G. Howard Poteet. - United States of America : McGraw-Hill, 1991. - 211 p. - Б. ц.

УДК

338

Кл.слова (ненормированные):
Computers -- Economics -- Expert advice from the U.S. Small Business Administration -- Management -- Marketing
Аннотация: Would you like to start up your own business and make it a success? This book can help you do that even if you do not have a backround in business or posses a degree in business administration. It will also help you if you do. You will find it useful because it is a compilation of publications by the Small Business Administration that cover succincity and precisely the nuts and bolts of starting a business. It provides practical help where the novice entepreneur most often needs it.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
T37
Terry, Dickey.
    The Basics of Budgeting: A practical Guide to Better Business [Текст] : Textbook / Dickey Terry. - Clifornia : Crisp Learning, 1992. - 139 p. - (A fifty-minutes series book). - ISBN 1-56052-134-1 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Management -- Marketing -- Philosophy -- Strategy -- The Basics of Budgeting
Аннотация: The Basics of Budgeting is for people who want better business planning owners, students, new analysts, and business veterans who want to sharpen planning skills. This is not the usual "budget book." It is not theoretical, and it is not an exhaustive text. Instead, it explain fundamental concepts in a way that is clear, practical and "street wise." The tips and techniques have been proven in actual companies in the real world. They really work.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

338
D26
Davis, Duane.
    Instructor’s Resource Manual for: Business Research for Decision Making [Текст] : Textbook / Duane Davis, Fifth Edition. - United States of America : Duxbury Thomson Learning, 2000. - 215 p. - ISBN 0-534-37129-9 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Analytical Methods -- Business Research for Decision Making -- Economics -- Management -- Marketing
Аннотация: The manual contains four major sections. The first develops a typical course outline that can help you in course planning. The second part contains help for old friends (changes from the fourth edition of the text), learning objectives, teaching notes, and end of chapter discussion questions and answers. The teaching notes contain what I consider student stimulation insights which can make the course a little more interesting and thought provoking. The end of chapter discussion questions are comprehensive and thought provoking designed to review the material in each and every chapter. Internet based project questions have also been added in this edition. Some were developed to elicit responses found in the text; others were written to encourage integration of the material in the chapter by the student. The second part of the manual contains a very diverse test bank containing multiple coise, true/false, and essay/problem types of questions and answers organized by chapter.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)