Электронный каталог

Storton, Richard.
    Oxford EAP: Pre-Intermediate/B1: Teacher's Book, DVD and Audio CD Pack : учебник / Richard Storton. - United Kingdom : Oxford University Press, 2019. - 116, [2] с. + 2 эл. опт. диск (CD-DV). - ISBN 978-0-19-400214-1 : 15.800тг.

Рубрики: Английский язык

Кл.слова (ненормированные):
OXFORD, EAP, TEACHERS, BOOK, EAP
Аннотация: Oxford EAP develops the essential skills and academic language for learners who are preparing to study in English at university level, from foundation courses to postgraduate research. With authentic content from Oxford textbooks and videos of lecture extracts, Oxford EAP is an ideal course for learners from a wide range of disciplines. Its clear structure and user-friendly approach make it an ideal resource for experienced EAP tutors as well as teachers who are starting out in the field.
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Dummett, Paul.
    Oxford EAP: Pre-Intermediate/B1: Student's Book and DVD-ROM Pack : учебник : учебное пособие / Paul Dummett. - United Kingdom : Oxford University Press, 2019. - 175 с. + 1 эл. опт. диск (DVD-ROM). - ISBN 978-0-19-400207-3 : 22.500тг.

Рубрики: Английский язык

Кл.слова (ненормированные):
OXFORD, EAP, INTERMEDIATE
Аннотация: Oxford EAP develops the essential skills and academic language for learners who are preparing to study in English at university level, from foundation courses to postgraduate research. With authentic content from Oxford textbooks and videos of lecture extracts, Oxford EAP is an ideal course for learners from a wide range of disciplines. Its clear structure and user-friendly approach make it an ideal resource for experienced EAP tutors as well as teachers who are starting out in the field.
Доп.точки доступа:
Hird, Jon

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Kumar, Satinder (Dr.).
    Digital Marketing Insights : учебник : учебное пособие / Satinder Kumar. - New Delhi : Associated Publishing Company, 2019 : Astral International Pvt. Ltd, 2019. - 185 с. : граф., табл. - ISBN 978-93-88982-08-5 : 39.500тг.
Перевод заглавия: Цифровой информационный маркетинг

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
DIGITAL, MARKETING, INSIGHTS
Аннотация: A comprehensive textbook covering foundational and advanced aspects of digital marketing. This edition includes current data, case studies, MCQs, and exercises, all delivered in lucid language for enhanced understanding. This book will benefit undergraduates, postgraduates, and professionals in commerce and management.
Доп.точки доступа:
Bansal, Manoj (Dr.)

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811.1
B84
Brown, Douglas.
    Language Assessment: Principles and Classroom Practices : учебное пособие / H. Brown. - 3rd ed. - [S. l.] : Pearson Education Limited, 2019. - 376, [3] с. - ISBN 978-0-13-486022-0 : 67.500тг.
Перевод заглавия: Оценка языковых навыков: Принципы и практика в классе

УДК

811.1

Рубрики: Языкознание

Кл.слова (ненормированные):
LANGUAGE, ASSESSMENT, PRINCIPLES, PRACTICES, CLASSROOM
Аннотация: Language Assessment: Principles and Classroom Practices is designed to offer a comprehensive survey of essential principles and tools for second language assessment. Its first and second editions have been successfully used in teacher-training courses, teacher certification curricula, and TESOL master of arts programs. As the third in a trilogy of teacher education textbooks, it is designed to follow H. Douglas Brown’s other two books, Principles of Language Learning and Teaching (sixth edition, Pearson Education, 2014) and Teaching by Principles(fourth edition, Pearson Education, 2015). References to those two books are made throughout the current book. Language Assessment features uncomplicated prose and a systematic, spiraling organization. Concepts are introduced with practical examples, understandable explanations, and succinct references to supportive research. The research literature on language assessment can be quite complex and assume that readers have technical knowledge and experience in testing. By the end of Language Assessment, however, readers will have gained access to this not-so-frightening field. They will have a working knowledge of a number of useful, fundamental principles of assessment and will have applied those principles to practical classroom contexts. They will also have acquired a storehouse of useful tools for evaluating and designing practical, effective assessment techniques for their classrooms.
Доп.точки доступа:
Abeywickrama, Priyanvada

Экземпляры всего: 1
СФ (1)
Свободны: СФ (1)

811
M12
Macalister, John.
    Language Curriculum Design : учебное пособие / John Macalister. - 2nd ed. - New York and London : Routledge Tayylor& Francis Group, 2020. - 259 с. : граф. - (ESL & Applied Linguistics Professional Series). - ISBN 978-0-367-19650-9 : 61.850тг.
Перевод заглавия: Разработка языковой учебной программы

УДК

811

Рубрики: Языкознание

Кл.слова (ненормированные):
LANGUAGE, CURRICULUM
Аннотация: Now in its second edition, Language Curriculum Design describes the steps involved in the curriculum design process, elaborates and justifies these steps, and provides opportunities for practising and applying them. Crystal-clear and comprehensive yet concise, the steps are laid out at a general level so that they can be applied in a wide range of particular circumstances.
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811
G52
Fulcher, Glenn.
    Language Testing and Assessment: An Advanced Resource Book : справочное издание / Glenn Fulcher. - New York and London : Routledge Tayylor& Francis Group, 2007. - 403, [2] с. - (Routledge Applied Linguistics). - ISBN 978-0-415-33947-6 : 50.700тг.
Перевод заглавия: Языковое тестирование и оценка успеваемости: Расширенный справочник

УДК

811

Рубрики: Языкознание

Кл.слова (ненормированные):
LANGUAGE, TESTING, ASSESSMENT
Аннотация: Routledge Applied Linguistics is a series of comprehensive textbooks, providing students and researchers with the support they need for advanced study in the core areas of English language and Applied Linguistics. Each book in the series guides readers through three main sections, enabling them to explore and develop major themes within the discipline.
Доп.точки доступа:
Davidson, Fred

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ХР (1)
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378
B87
Brown, Douglas.
    Teaching by Principles: An Interactive Approach to Language Pedagogy : учебное пособие / H. Brown. - 4th ed. - New York : PEARSON, 2015. - 668, [2] с. - (Always Learning). - ISBN 978-0-13-392585-2 : 36.000тг.
Перевод заглавия: Обучение по принципам: интерактивный подход к языковой педагогике

УДК

378

Рубрики: Языкознание

Кл.слова (ненормированные):
LANGUAGE, PEDAGOGY
Аннотация: Teaching by Principles is a widely acclaimed methodology test used in language teacher education programs around the world. In this fourth edition, Dr. H. Douglas Brown and Dr. Heekyeong Lee offer a comprehensive survey of practical language teaching options firmly anchored in current research on second language acquisition and pedagogy.
Доп.точки доступа:
Lee, Heekyeong

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Holmes, Janet.
    An Introduction to Sociolinguistics : учебное пособие / Janet Holmes. - 6th ed. - New York and London : Routledge Tayylor& Francis Group, 2022. - 709 с. - (Learning about Language). - ISBN 978-0-367-42110-6 : 39.500тг.
Перевод заглавия: Введение в социолингвистику

Рубрики: Лингвистика

Кл.слова (ненормированные):
SOCIOLINGUISTICS
Аннотация: Sociolinguistics is the study of the interaction between language and society. In this classic introductory work, Janet Holmes and Nick Wilson examine the role of language in a variety of social contexts, considering both how language works and how it can be used to signal and interpret various aspects of social identity. Divided into three parts, this book explains basic sociolinguistic concepts in the light of classic approaches, as well as introducing more recent research.
Доп.точки доступа:
Wilson, Nick

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Sterne, Jim.
    Artificial Intelligence for Marketing: Practical Applications : учебное пособие / Jim Sterne. - United States America : Wiley, 2017. - 344, [4] с. - ISBN 978-1-119-40633-4 : 39.500тг.
Перевод заглавия: Искусственный интеллект для маркетинга: практическое применение

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
MARKETING, ARTIFICIAL, INTELLIGENCE
Аннотация: Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms―where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
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Edwards, John.
    Sociolinguistics: A Very Short Introduction [Текст] / John Edwards. - USA : Oxford University Press, 2013. - 133, [4] с. - ISBN 978-0-19-985861-3 : 22.500тг.
Перевод заглавия: Социолингвистика: Очень краткое введение

Рубрики: Языкознание--Лингвистика

Кл.слова (ненормированные):
SOCIOLINGUISTICS
Аннотация: This Very Short Introduction deals with the social life of language: language in its sociocultural context. The field ranges from micro-analyses to broadly-based policy and planning undertakings. As such, this book draws from sociolinguistics, the sociology of language, and psycholinguistics. The relationship between language and identity - whether of an individual or a group - is a strong thread linking all the topics covered in the book.
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