Электронный каталог

Kumar, Satinder (Dr.).
    Digital Marketing Insights : учебник : учебное пособие / Satinder Kumar. - New Delhi : Associated Publishing Company, 2019 : Astral International Pvt. Ltd, 2019. - 185 с. : граф., табл. - ISBN 978-93-88982-08-5 : 39.500тг.
Перевод заглавия: Цифровой информационный маркетинг

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
DIGITAL, MARKETING, INSIGHTS
Аннотация: A comprehensive textbook covering foundational and advanced aspects of digital marketing. This edition includes current data, case studies, MCQs, and exercises, all delivered in lucid language for enhanced understanding. This book will benefit undergraduates, postgraduates, and professionals in commerce and management.
Доп.точки доступа:
Bansal, Manoj (Dr.)

Экземпляры всего: 1
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Свободны: ХР (1)

Sterne, Jim.
    Artificial Intelligence for Marketing: Practical Applications : учебное пособие / Jim Sterne. - United States America : Wiley, 2017. - 344, [4] с. - ISBN 978-1-119-40633-4 : 39.500тг.
Перевод заглавия: Искусственный интеллект для маркетинга: практическое применение

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
MARKETING, ARTIFICIAL, INTELLIGENCE
Аннотация: Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. This book will not teach you to be a data scientist―but it does explain how Artificial Intelligence and Machine Learning will revolutionize your company's marketing strategy, and teach you how to use it most effectively. Data and analytics have become table stakes in modern marketing, but the field is ever-evolving with data scientists continually developing new algorithms―where does that leave you? How can marketers use the latest data science developments to their advantage? This book walks you through the "need-to-know" aspects of Artificial Intelligence, including natural language processing, speech recognition, and the power of Machine Learning to show you how to make the most of this technology in a practical, tactical way.
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Niininen, Outi.
    Contemporary Issues in Digital Marketing : учебное пособие / ed. Outi Niininen. - New York and London : Routledge Tayylor& Francis Group, 2022. - 188 с. - ISBN 978-0-367-55535-1 : 168.750тг.
Перевод заглавия: Современные проблемы цифрового маркетинга
Есть автограф:

Рубрики: Маркетинг--Цифровой

Кл.слова (ненормированные):
CONTEMPORARY, ISSUES, DIGITAL MARKETING
Аннотация: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. With contributions from world-renowned experts, the book covers:
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