International Business: The Challenge of Global Competition [Текст] /Ball, Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S.
https://lib.uib.kz/lib/document/EK2/2A9BCF57-9F43-4A6C-A1D2-A78EA03C88C3/
334.7
B18Ball, Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S. International Business: The Challenge of Global Competition [Текст] : Textbook / Donald A., Frantz Paul L., Geringer J. Michael, McCulloch Wendell H. Jr., Minor Michael S. Ball, Eighth Edition. - New York : McGraw-Hill Higher Education, 2002. - 710 p. -
ISBN 0-07-235676-6 : 5800.00t. тг.
Кл.слова (ненормированные): Economics -- Finance -- International Business -- Management -- Marketing
Аннотация: International Business: The Challenge of Global Competition, 8e, continues to be the textbook of choice for instructors who want comprehensive coverage. It is the textbook of choice for adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. International Business, 8e, describes international business concepts in a pedagogically rich and straightforward style. In response to reviewer feedback, a new, clearer design and expanded web site can be found with the 8th edition.
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