Marketing Strategy [Текст] /Orville, C. Walker, John Mullins . Seventh Edition
https://lib.uib.kz/lib/document/EK2/3530D457-091C-48BB-8FBB-1D709C240122/
Orville, C. Walker, John Mullins Marketing Strategy [Текст] : A Decision Focused Approach. Seventh Edition / C. Walker, John Mullins Orville. - [Б. м.] : McGraw-Hill Education, 2010. - 368 с. -
ISBN 978-0-07-338115-2 : 13440.00 тг.
Кл.слова (ненормированные): Marketing -- Strategy
Аннотация: Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making.
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