Business communication [Текст] /Lehman, Carol M.
https://lib.uib.kz/lib/document/EK2/9298B4CB-4F98-4AEE-86DC-500F1A75688E/
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L50Lehman, Carol M. Business communication [Текст] : Textbook / Debbie D. DuFrene, 12th ed. - United States of America : International Thomson Publishing, 1998. - 537 p. -
ISBN 0-538-87520-8 : Б. ц.
Кл.слова (ненормированные): Business communication -- Management -- Marketing -- Strategic Business Planning
Аннотация: Established as a clfssic and known for its strong theoretical base, this text maintained its relevance in the dynamic environment of contemprorary business! The hallmarks of each edition - impeccable research, comprehensive coverage, and excellent writing - are not only continued in this Twelth Edition, but improved upon. What's more, the authors brought a dynamic new focus to the text, one tat reflects the growing integration within the field of Business Communication. The Stratetegic Model for Communication teaches students how communication is influenced by dynamic by dynamic environmental forces!
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