Odissey. Pepsi to Apple... A Journey of Adventure, Ideas and the Future [Текст] /John, Sculley.
https://lib.uib.kz/lib/document/EK2/9E1DA4D8-0F4D-44A3-B796-8D07ADD9DE37/
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J74John, Sculley.
Odissey. Pepsi to Apple... A Journey of Adventure, Ideas and the Future [Текст] / With John A. Byrne, First Edition. - New York : Harper & Row, 1987. - 450 p. -
ISBN 0-06-015780-1 : Б. ц.
Кл.слова (ненормированные): English -- Художественная литература
Аннотация: When the brilliant, mesmerizing Steve Jobs issued that challenge, John Sculley turned his back on everything he had struggled to achieve at PepsiCO - at the top of America's corporate marines. Pepsi's youngest president at age thirtyeight, Sculley had masterminded the "Pepsi Generation" campaign, toppling that icon Coke as the number-one brand for the first time in history, and irrevocably changing the rules of how marketing is practiced. Suddenly, hypnotized by Apple's fabulous succes and lured by the chance to be mentor to the man he considered the Thomas Edison of our time, Sculley discarded corporate orthodoxy for a different life.
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