The New competition [Текст] /Philip, Kotler, Liam Fahey, Somkid Jatusripitak.

The New competition [Текст] /Philip, Kotler, Liam Fahey, Somkid Jatusripitak.

https://lib.uib.kz/lib/document/EK2/A4EA572E-5293-4ACE-9858-42D82A2ABF3F/

Philip, Kotler, Liam Fahey, Somkid Jatusripitak.
    The New competition [Текст] : What theory z didn't tell you about marketing / Kotler, Liam Fahey, Somkid Jatusripitak Philip. - New Jersey : Prentice-Hall, 1985. - 292 c. - ISBN 0-13-612078-4 : Б. ц.

Кл.слова (ненормированные):
Marketing
Аннотация: Analyzes the marketing strategies used by the Japanese and other Far Eastern countries to penetrate United States markets and offers marketing counterstrategies for the next wave of Japanese competition.
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)

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