Sixth Edition [Текст] /Philip, Kotler.
https://lib.uib.kz/lib/document/EK2/AAA1A897-529C-449B-9786-CC0479951987/
Philip, Kotler.
Sixth Edition [Текст] : Analysis, planning, implementation, and control / Kotler Philip. - USA New Jersey : Prentice Hall, Englewood Cliffs, 1988. - 776 c. - ( Prentice-Hall series in marketing). -
ISBN 0-13-556150-7 : Б. ц.
Кл.слова (ненормированные): Management -- Marketing
Аннотация: Understanding the critical role of marketing in organizations and society Laying the groundwork through strategic planning The marketing management process and marketing planning Marketing information systems and marketing research Analyzing the marketing environment
Экземпляры всего: 1
ХР (1)
Свободны: ХР (1)
QR-код документа
