Электронный каталог

Danielle, Yeager, Henry W. Lim, Laurie L. Kohen, Samantha L. Schneider
    Practical Guide to Dermatology [Текст] : the Henry Ford Manual / Yeager, Henry W. Lim, Laurie L. Kohen, Samantha L. Schneider Danielle. - USA : Springer International Publishing, 2020. - 309 с. - ISBN 978-3-030-18014-0 : Б. ц.

Кл.слова (ненормированные):
Dermatology -- Practical Guide
Аннотация: This practical manual provides a real-world educationally focused resource. It enables the reader to gain a good understanding of a range of skin diseases, their differential diagnosis and various medical and/or surgical treatment options. Topics covered include general dermatology, oncodermatology, drugs, phototherapy, pigmentary disorders, skin of color, inpatient dermatology and pediatric dermatology.
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811.1
D18
Daniels, John D., Ogram Ernest W. Jr., Radebaugh Lee H.
    International Business: Environments and Operations [Текст] / John D., Ogram Ernest W. Jr., Radebaugh Lee H. Daniels, Second Edition. - USA : Addison-Wesley Publishing Company, 1979. - 577 p. - ISBN 0-201-01395-9 : Б. ц.

УДК

811.1

Кл.слова (ненормированные):
Economics -- Finance -- International Business -- Marketing -- Political
Аннотация: What should be taught in a first course in international business when some of the students will thereafter have little or no direct classroom exposure to the subject and others will use this first course as background for more specialized studies in the area? This is the major question that guided us in the development of both the first and second editions of this textbook.
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Dave, Chaffey, Fiona Ellis-Chadwick.
    Digital Marketing: Strategy, implementation and practice [Текст] : Textbook / Chaffey, Fiona Ellis-Chadwick Dave, 8th Edition. - Great Britain : Pearson, 2022. - 560 p. - ISBN 978-1-292-40096-9 : 640221.83 тг., 64221.83 тг.

Кл.слова (ненормированные):
Digital Marketing -- Economics -- Retailing Industry -- Strategy
Аннотация: Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands. Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today. The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning. This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L'Oreal. Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the 'Essential Digital Skills' boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
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David, J. Bland, Alexander Osterwalder
    Testing Business Ideas: A Field Guide for Rapid Experimentation [Текст] : Textbook / J. Bland, Alexander Osterwalder David, 1st edition. - Great Britain : ‎Wiley, 2019. - 368 p. - (The Strategyzer Series). - ISBN 978-1119551447 : 21840.12 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Leadership & Motivation -- Systems & Planning -- Testing Business Ideas
Аннотация: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
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82
D72
Donald, L. Kirkpatrick
    Evaluating Training Programs [Текст] / L.Kirkpatrick Donald, Second Edition. - United States of America : Berret-Koehler Publishers, 1998. - 289 p. - ISBN 1-57675-042-6 : Б. ц.

УДК

82

Кл.слова (ненормированные):
English -- Evaluating Training Programs -- Художественная литература
Аннотация: In 1959 Donald Kirkpatrick developed a four-level model for evaluating training programs. The "Kirkpatrick Model" has since become the most widely used approach to evaluating training i the corporate, government, and academic worlds. Evaluating Training Programs provides te first comprehensive guide to Kirkpatrick's Four-level Model, along with detailed case studies of how the model is being used succesfully in a wide range of programs and institutions. Tis new edition includes revisions and updates of te existing material plus new case studies that show the four-level model in action.
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Dr., Judy Eaton.
    A Guide to Mental Health Issues in Girls and Young Women on the Autism Spectrum [Текст] : Diagnosis, Intervention and Family Support / Judy Eaton Dr. - UK : Jessica Kingsley Publishers, 2018. - 245 p. - ISBN 978-1-78592-092-9 : Б. ц.

Кл.слова (ненормированные):
Guide -- Health -- Mental
Аннотация: This book addresses the specific mental health needs of girls and young women with autism spectrum disorder (ASD). Looking at the ways autism presents differently in girls than in boys, and the mental health conditions that occur most frequently in girls with ASD, this is the essential guide for clinicians and educators on tailoring interventions and support to meet girls' needs.
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338
E23
Editors, of Inc. Magazine
    The Best of Inc.: Guide to Business Strategy [Текст] : Textbook / of Inc. Magazine Editors. - New York : Simon & Schuster, 1988. - 230 p. - ISBN 978-0134539782 : Б. ц.

УДК

338

Кл.слова (ненормированные):
Economics -- Guide to Business Strategy -- Management -- Marketing -- Servise Industry
Аннотация: This is just one of the rave reviews from readers of Inc., the fastest-growing business magazine. By delivering the best practical advice and most inspiring stories to entrepreneurs, owners, and managers of small and growing businesses, inc. wins its way into millions of hands each month. Now, the best of these articles have been gathered together in The Best of Inc. series.
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    Ethics Guidelines for Human Biomedical Research [Текст] : 2021 Revised edition. - Singapore : [б. и.], 2021 (October). - Б. ц.

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32
E 91 kz

    Eurasian Media Forum. East or West Peace is Best [Текст] = Евразийский Медиа Форум. Гид по конференции : conference Guide. The Fifth Eurasian Media Forum. - Almaty : [s. n.], 2006. - 253 p. - Б. ц.

УДК

32

Кл.слова (ненормированные):
Eurasian Media Forum
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811
G52
Fulcher, Glenn.
    Language Testing and Assessment: An Advanced Resource Book : справочное издание / Glenn Fulcher. - New York and London : Routledge Tayylor& Francis Group, 2007. - 403, [2] с. - (Routledge Applied Linguistics). - ISBN 978-0-415-33947-6 : 50.700тг.
Перевод заглавия: Языковое тестирование и оценка успеваемости: Расширенный справочник

УДК

811

Рубрики: Языкознание

Кл.слова (ненормированные):
LANGUAGE, TESTING, ASSESSMENT
Аннотация: Routledge Applied Linguistics is a series of comprehensive textbooks, providing students and researchers with the support they need for advanced study in the core areas of English language and Applied Linguistics. Each book in the series guides readers through three main sections, enabling them to explore and develop major themes within the discipline.
Доп.точки доступа:
Davidson, Fred

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