Электрондық каталог

Dave, Willis & Jane Willis.
    Doing Task-Based Teaching [Текст] : Textbook / Willis & Jane Willis Dave. - China : Oxford University Press, 2007. - 294 p. - (Oxford Handbooks for Language Teachers Series). - ISBN 978-0-19-442210-9 : Б. ц.

Кл.слова (ненормированные):
Control theory -- Doing Task-Based Teaching -- Electronic -- Language
Аннотация: This book provides teachers with a better understanding of task-based learning and how it works, including how to incorporate tasks with textbook material.
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Edward, Cartwright.
    Behavioral Economics [Текст] : Textbook / Cartwright Edward, 3rd edition. - New York : Routledge, 2018. - 556 556 p. - ISBN 978-1-13809711-7 : 36280.00t. тг.

Кл.слова (ненормированные):
Behavioral Economics -- Neuroeconomics -- Policy -- Social media
Аннотация: Over the last few decades behavioral economics has revolutionized the discipline. It has done so by putting the human back into economics, by recognizing that people sometimes make mistakes, care about others and are generally not as cold and calculating as economists have traditionally assumed. The results have been exciting and fascinating, and have fundamentally changed the way we look at economic behavior. This textbook introduces all the key results and insights of behavioral economics to a student audience. Ideas such as mental accounting, prospect theory, present bias, inequality aversion and learning are explained in detail. These ideas are also applied in diverse settings such as auctions, stock market crashes, charitable donations and health care, to show why behavioral economics is crucial to understanding the world around us. Consideration is also given to what makes people happy, and how we can potentially nudge people to be happier. This new edition contains expanded and updated coverage of contract theory, bargaining in the family, time and risk, and stochastic reference points, among other topics, to ensure that readers are kept up to speed with this fast-paced field. The companion website is also updated with a range of new questions and worked examples. This book remains the ideal introduction to behavioral economics for advanced undergraduate and graduate students.
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Ezra, Eichelberger.
    Remarkable Service [Текст] : The Culinary Institute of America (CIA) / John W. Fischer, 3rd edition. - United States America : Wiley, 2014. - 304 p. - ISBN 978-1-118-11687-6 : 24200.00t. тг.

Кл.слова (ненормированные):
Business -- Economics -- Marketing -- Remarkable Service
Аннотация: A professional, highly trained staff offers a competitive advantage for all foodservice operations, from practical service skills (i.e., setting the table, serving the food, and presenting the check) to less tangible service skills (i.e., creating a welcoming space, exhibiting a helpful attitude, and anticipating customer needs). This revised edition has been thoroughly re-organized and updated with all-new photographs and includes new "Scripts for Service Scenarios" throughout to help servers practice real-world scenarios.
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Keith, Kelly.
    Science [Текст] : Practice / Kelly Keith. - Great Britain : Macmillan ELT, 2008. - 240 p. - (Macmillan Vocabulary Practice Series). - ISBN 978-0-2305-3508-0 : Б. ц.

УДК

33

Рубрики: Наука

Кл.слова (ненормированные):
Наука -- Energy -- Photosynthesis -- Science
Аннотация: This Science edition contains 28 units of various science topics with engaging activities that help to consolidate meaning and ensure contextual understanding. Clear glossaries help to further student understanding and illustrated diagrams visually represent scientific concepts
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Lynn, Van der Wagen, Lauren White.
    Event Management: For Tourism, Cultural, Business and Sporting Events [Текст] : Textbook / Van der Wagen, Lauren White Lynn, 5th edition. - Australia : Cengage Learning Australia, 2018. - 544 p. - ISBN 978-0170394451 : 127000.00t. тг.

Кл.слова (ненормированные):
Business -- Event Management -- Servise Industry -- Tourism
Аннотация: Events Management: For Tourism, Cultural, Business, and Sporting Events, 5e is a comprehensive learning resource for students of the Diploma of Event Management and undergraduate students in Event Management. This edition adopts a scaffolded learning pedagogy, helping students move through the material logically and efficiently while building on their understanding of tourism, cultural, business and sporting events. Case studies highlighting local and global events add context and introduce students to best practices of managing events of various scales and geographical contexts.
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David, J. Bland, Alexander Osterwalder
    Testing Business Ideas: A Field Guide for Rapid Experimentation [Текст] : Textbook / J. Bland, Alexander Osterwalder David, 1st edition. - Great Britain : ‎Wiley, 2019. - 368 p. - (The Strategyzer Series). - ISBN 978-1119551447 : 21840.12 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Leadership & Motivation -- Systems & Planning -- Testing Business Ideas
Аннотация: A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-style experiments. Testing Business Ideas uses an engaging 4-color format to: Increase the success of any venture and decrease the risk of wasting time, money, and resources on bad ideas Close the knowledge gap between strategy and experimentation/validation Identify and test your key business assumptions with the Business Model Canvas and Value Proposition Canvas A definitive field guide to business model testing, this book features practical tips for making major decisions that are not based on intuition and guesses. Testing Business Ideas shows leaders how to encourage an experimentation mindset within their organization and make experimentation a continuous, repeatable process.
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Alexander, Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith.
    Value Proposition Design: How to Create Products and Services Customers Want [Текст] : Textbook / Osterwalder, Yves Pigneur, Gregory Bernarda, Alan Smith Alexander, 1st Edition. - United States America : Wiley, 2014. - 320 p. - (The Strategyzer Series). - The authors of the international bestseller Business Model Generation explain how to create value propositions customers can’t resist Value Proposition Design helps you tackle the core challenge of every business ― creating compelling products and services customers want to buy. This highly practical book, paired with its online companion, will teach you the processes and tools you need to create products that sell. Using the same stunning visual format as the authors’ global bestseller, Business Model Generation, this sequel explains how to use the “Value Proposition Canvas” to design, test, create, and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by new product meetings based on hunches and intuitions; it’s for anyone who has watched an expensive new product launch fail in the market. The book will help you understand the patterns of great value propositions, get closer to customers, and avoid wasting time with ideas that won’t work. You’ll learn the simple process of designing and testing value propositions, that perfectly match customers’ needs and desires. In addition the book gives you exclusive access to an online companion on Strategyzer.com. You will be able to assess your work, learn from peers, and download pdfs, checklists, and more. Value Proposition Design is an essential companion to the ”Business Model Canvas” from Business Model Generation, a tool embraced globally by startups and large corporations such as MasterCard, 3M, Coca Cola, GE, Fujitsu, LEGO, Colgate-Palmolive, and many more. Value Proposition Design gives you a proven methodology for success, with value propositions that sell, embedded in profitable business models.". - ISBN 978-1-118-96805-5 : 23520.00 тг.

Кл.слова (ненормированные):
Entrepreneurship -- Strategic Business Planning -- Systems & Planning -- Value Proposition Design
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Bento, C. Leal III
    4 Essential Keys to Effective Communication in Love, Life, Work--Anywhere! [Текст] : Including the "12-Day Communication Challenge! / C. Leal III Bento, 1st edition . - Great Britain : CreateSpace Independent Publishing Platform, 2017. - 130 p. - ISBN 978-1546581734 : 23340.00 тг.

Кл.слова (ненормированные):
4 Essential Keys to Effective Communication -- Communication & Social Skills -- Communication Skills -- Interpersonal Relations
Аннотация: This book is presented to you for informational purposes and is not a substitution for any professional advice. It is the reader's sole responsibility to seek professional advice before taking any action on their part. There are some relationship issues that require more expert intervention than simply reading a book or taking a relationship skills class. Depending on the nature and severity of the issue, it may be more appropriate to seek help from a licensed professional, such as a counsuler or therapist. You can also dial 2-1-1 to inquire about services in your area or visit www.211.org. If you are experiencing a serious issue (such as abuse, domestic violence, or other emergency), call 9-1-1 for immediate assistanxce.
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    АССА Финансовый Менеджмент [Текст] : Задачник. - Великобритания : Kaplan Financial Limited, 2019. - 470 с. - ISBN 978-1-78740-418-2 : дар тг.

Кл.слова (ненормированные):
АССА: Финансовый Менеджмент -- Бухгалтерский учет -- Оценка -- Управленческий учет
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого разаю Материалы сфокусированы именно на том, что необходимо на экзамене, одновременно охватывая все темы учебного плана, и поданы в том же виде, в котором используются для преподования в учебных классах.
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    АССА Финансовая отчетность [Текст] : Учебник. - Великобритания : Kaplan Publishing, 2019. - 742 с. - Б. ц.

Кл.слова (ненормированные):
АССА: Финансовая отчетность -- Менеджмент -- Налогообложение -- Продажи
Аннотация: Наш огромный практический опыт помогает большому количеству учеников сдать экзамен с первого раза. Материалы сфокусированы именно на том, что необходимо на экзамене, одновременно охватывая все темы учебного плана, и поданы в том же виде, в котором использщуются для преподавания в учебных классах.
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