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A33
Alexander, Osterwalder, Yves Pigneur.
Business Model Generation: A Handbook for
Visionaries, Game Changers, and Challengers [Текст] : Textbook /
Osterwalder, Yves Pigneur Alexander, 1st edition. - United States
of America : Wiley, 2010. - 288 p. - (The Strategyzer Series). -
ISBN 978-0470876411 : 20198.30t. тг.
Кл.слова (ненормированные):
Business Model
Generation --
Economics --
Management --
Marketing
Аннотация: Business Model Generation is a handbook for
visionaries, game changers, and challengers striving to defy
outmoded business models and design tomorrow's enterprises. If your
organization needs to adapt to harsh new realities, but you don't
yet have a strategy that will get you out in front of your
competitors, you need Business Model Generation. Co-created by 470
"Business Model Canvas" practitioners from 45 countries, the book
features a beautiful, highly visual, 4-color design that takes
powerful strategic ideas and tools, and makes them easy to
implement in your organization. It explains the most common
Business Model patterns, based on concepts from leading business
thinkers, and helps you reinterpret them for your own context. You
will learn how to systematically understand, design, and implement
a game-changing business model--or analyze and renovate an old one.
Along the way, you'll understand at a much deeper level your
customers, distribution channels, partners, revenue streams, costs,
and your core value proposition.
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